File this one below “not on my 2026 bingo card”: Andrew Norman Wilson, the video artist who penned a viral essay in 2024 for The Baffler, is the director behind British actress and singer Naomi Scott’s new music video for the tune “Shedding You.”
Scott is finest identified for portraying Princess Jasmine in Disney’s 2019 live-action Aladdin—sure, the one the place Will Smith performed the Genie—however she has additionally appeared in Netflix’s Anatomy of a Scandal (2022) and Smile 2 (2024). She’s a singer-songwriter in her personal proper, having launched EPs in 2014 and 2016. In March, Scott is about to launch her first full-length album, F.I.G., following 4 singles launched final yr.
The newest of these singles, “Shedding You,” arrived final week alongside a music video directed, produced, written, and edited by Norman Wilson. The result’s disjointed, claustrophobic, and unusual, with an emphasis on close-ups, mirrors, and an inexplicable roast hen tattooed with a damaged coronary heart.
As Norman Wilson recounted in his Baffler essay, he’s a video artist who has achieved a notable diploma of institutional success, with work proven on the Whitney Museum, MoMA PS1, and the Yerba Buena Heart for the Arts, in addition to at a number of worldwide biennials, together with the Gwangju Biennale. The essay was most remarked upon for its unsparing account of the monetary precarity going through artists—even profitable ones—and doubles as a bleak portrait of the gig financial system so many creatives now inhabit.
Anyway, take a look at his video for Scott:
