Kylie Jenner has unveiled her newest enterprise for her trend model Khy, this time specializing in footwear in collaboration with Gia Borghini. The fact tv character and entrepreneur marked the launch by posing nude for a placing marketing campaign, adorned solely by the gathering’s sneakers and her personal lengthy, darkish hair.
Khy Footwear Assortment Launch
The brand new Khy assortment, a partnership with footwear label Gia Borghini, options a number of shoe designs. Jenner, who not too long ago turned 29, shared the provocative marketing campaign imagery on Instagram to advertise the upcoming launch. Within the pictures, she is strategically positioned, utilizing her hair to keep up modesty whereas showcasing the brand new heels.
One notable picture captures Jenner in strappy, metallic silver heels, highlighting a superbly manicured French pedicure. One other shot options her ft in black wedge sandals with a thong strap design. These items characterize Jenner’s imaginative and prescient for her personal dream footwear, which she described as being meticulously crafted and easy.
Jenner’s Design Course of
In an Instagram caption accompanying the marketing campaign, Jenner expressed her private connection to the collaboration. “I’ve worn [similar styles] for years, so this one felt proper,” she acknowledged, indicating a long-standing affinity for the shoe designs. She additional elaborated on the inventive course of, writing, “I acquired to create my dream footwear for @khy, handmade in Italy. I reworked each element again and again till they felt excellent and utterly easy.” The gathering is slated for launch on August twenty first by way of khy.com.
The marketing campaign visuals have been shot towards a minimalist, stark white background, drawing all consideration to Jenner and the footwear. Her make-up within the shoot featured darkish eyeliner accentuating her eyes and a matte, berry-toned lipstick on her lips.
Earlier Collaborations and Enterprise Ventures
This footwear collaboration follows Jenner’s current work with different manufacturers. Final month, the founding father of Kylie Cosmetics partnered with Frankies Bikinis for a second swimwear assortment. To advertise that line, she participated in a photoshoot with Francesca Aiello, the founding father of Frankies Bikinis. Their preliminary collaboration, which launched in July 2025, launched a variety of swimwear objects known as “Cloud Cups by Frankies Bikinis x Khy.” Promotional materials for that assortment additionally featured Jenner and Aiello in a playful, racy shoot.
Jenner first launched her Khy clothes line in October 2023 with a single picture of herself carrying a black fake leather-based trench coat. The launch was accompanied by a Wall Road Journal characteristic detailing her entrepreneurial journey. The model’s introduction was celebrated with a launch occasion attended by notable figures comparable to Kendall Jenner and Hailey Bieber.
Past Khy, Jenner can also be the pinnacle of Kylie Cosmetics. She beforehand launched a beverage model, Sprinter, which has since been rebranded as k2o by Sprinter. Her earlier swimwear line, Kylie Swim, seems to have been discontinued, with its related Instagram web page now not energetic.
Delicate Debut of New Heels
Apparently, Jenner had subtly showcased a pair of the brand new silver heels previous to the official marketing campaign launch. She was seen carrying them in June whereas attending sport 4 of the NBA Finals, seated courtside alongside her boyfriend, Timothée Chalamet. This earlier look supplied followers a glimpse of the gathering earlier than its full unveiling.
The Khy x Gia Borghini footwear assortment represents one other step in Jenner’s increasing trend and e-commerce empire, mixing her private model with accessible design for her viewers.
