In some unspecified time in the future within the current previous, somebody generated a faux AI-generated video of a puffer jacket full of pickles and pickle juice, posted it on-line, and the collective response was much less “that is ridiculous” and extra “really, why would not this exist?” Effectively, KFC was clearly paying consideration, because it determined to reply that query.
Enter The Pickle Puffer! And it’s precisely what it seems like: an actual, wearable puffer jacket full of sliced pickles and pickle brine, full with a built-in straw for on-the-go sipping. That is both going to make you cheerful or make you attain for the sick bucket. Both approach, it is a fully unhinged marketing campaign by KFC, however there’s a cause behind the insanity.
The jacket has been created to mark the launch of the fast-food chain’s new limited-edition Pickle menu – accessible nationwide from this week for 4 weeks solely. It features a Pickle Burger, Pickle Loaded Fries, Frickles, and what could be probably the most polarising beverage of 2025: a Pickle Pepsi Max. Okay, that is a step too far.
The broader cultural context, in the event you want it: #pickles has racked up billions of views on TikTok, fuelling viral style checks, pickle juice photographs and more and more chaotic kitchen experiments. Pickle-mania is actual, it’s documented, and KFC has leaned all the way in which in.
In fact, the Pickle Puffer will not be hitting cabinets any time quickly. However followers can win one by way of a giveaway on KFC’s Instagram. Tag a pal within the feedback below the giveaway submit in your probability to personal probably the most dedicated piece of quick meals merchandise in current reminiscence.
The Pickle menu runs till 19 April… A delight for anybody who likes to get their Gherk-on. Not a lot for individuals who do not. It doesn’t matter what you consider the inexperienced, tangy delicacy, KFC’s newest marketing campaign is little question a triumph.
