Multi-talented popular culture icon JoJo Siwa is relaunching one of the vital recognisable hair equipment of the 2010’s – JoJo’s Bows!
Initially launched in 2016, JoJo’s Bows had been a worldwide phenomenon, with over 80 million bows being bought worldwide. The enduring hair bows, which had been bought at Claire’s Equipment, had been impressed by the superstar’s flamboyant model and sparked a craze for big clip-in bows amongst JoJo’s followers. They had been so fashionable that they had been even banned in faculties throughout the UK for violating uniform insurance policies and being distracting!
10 years later, JoJo has introduced a brand new licensing partnership with JennZ, in collaboration with Thomas International Media, the place she serves as Inventive Director. JoJo’s Bows are returning of their authentic type – the traditional, signature form worn by JoJo all through her profession – alongside the brand new Joelle Bows which can characteristic new silhouettes.
In her function as Inventive Director, JoJo is personally main all inventive decision-making – from product route and supplies to model storytelling, visible identification, and advertising technique – making certain the relaunch stays genuine to the spirit that initially made JoJo’s Bows a worldwide phenomenon, whereas evolving the model for followers rising up alongside her.
“JoJo’s Bows had been by no means nearly what you wore, they had been about the way you felt,” stated JoJo Siwa. “Coming again as Inventive Director means I get to personally form each element, ensuring the center, power, and message behind the bows evolve with me and with the followers. This relaunch is for the followers who grew up with me, and for the following era discovering their voice and confidence.”
Jennifer Saad brings a legacy connection to the partnership, having been concerned in JoJo bow licensing from the start. In the present day, she applies that have, power, and institutional data to this new inventive enterprise by way of her firm, JennZ.
“The JoJo Bow isn’t simply an adjunct – it’s a logo of confidence, creativity, and magnificence,” stated Jennifer Saad, Founder and Inventive Director of JennZ. “Reintroducing it for a brand new era is about celebrating the magic that made it iconic and evolving it for who these followers have grown to be.”
“We’re thrilled to convey again one of the vital iconic equipment in popular culture,” stated John Edward Thomas, Founder and CEO of Thomas International Media. “With greater than 80 million JoJo bows bought worldwide within the earlier program, this relaunch celebrates a model that continues to encourage self-expression, confidence, and positivity amongst followers across the globe.”
The brand new JoJo Bows assortment will probably be accessible right here from 12PM PST right this moment!
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