BRIT Award-winning artist JADE and famend designer Anthony Burrill have joined forces with Youth Music, the UK’s main younger individuals’s music charity, on two unique T-shirts for the Rescue the Roots marketing campaign – a £1 million fundraising drive to safeguard grassroots music tasks throughout the nation.
One is impressed by Jordan Stephens’ Rescue the Roots tattoo which was handwritten by JADE, whereas the opposite includes a daring design by Burrill.
Accessible now by way of Everpress for £30, with all income will going on to community-based tasks the place younger individuals make, study and share music, the tees are already being championed by Stephens together with DJ Jodie Bryant.
With the festive season approaching, Youth Music hopes the T-shirts shall be embraced as significant presents that give again, supporting alternatives for the subsequent era of music makers.
Jordan Stephens stated: “Everybody has the correct to be artistic. We have to domesticate areas for connection and that’s why I’m so keen about this marketing campaign. As is my fantastic girlfriend [Jade Thirlwall] whose handwriting I’ve acquired tattooed on me and is on the t shirt. Each T-shirt helps the longer term. Rescue the roots.”
The T-shirts purpose to lift consciousness of the awful outlook of the grassroots music sector, which is at present at breaking level. With out pressing assist, entry to native music tasks will proceed to say no, significantly for younger individuals from marginalised backgrounds.
- 41% of grassroots youth music tasks are prone to closure – up from 24% in 2024
- 54% of Youth Music’s funded companions have ready lists resulting from lack of sources – up from 50% in 2024
- Youth Music can at present assist fewer than one in 5 (18%) funding functions, leaving 260,000+ younger individuals with out entry to music-making alternatives
- The monetary place of 41% of Youth Music’s funded companions is anticipated to worsen over the subsequent 12 months, with 28% unsure about their future
Youth Music’s Rescue the Roots marketing campaign is rallying the nation to avoid wasting grassroots music, aiming to lift £1 million, which the charity will match pound-for-pound to unlock £2 million of significant assist for over 18,000 younger individuals.
Jodie Bryant stated: “Grassroots music is the muse of your entire music business – it’s the place among the most fun artists first uncover who they wish to be. Simply as importantly, it’s the place the unique followers are born – the individuals who can change a musician’s profession and keep on with them for all times. However as alternatives at this degree turn out to be more durable to search out – discovering and nurturing new music is changing into tougher. We have to defend the music, the followers, and the venues that make this attainable. That’s why we have to Rescue the Roots!”
Store Anthony Burrill’s t-shirt right here and JADE’s t-shirt right here.
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