- Ask Intel replaces telephone help as the first buyer entry level
- Microsoft Copilot Studio powers Intel’s centralized AI-driven help assistant
- Intel reduces public telephone and social media help channels globally
In a bid to restructure its operations, Intel has launched “Ask Intel,” an AI-powered assistant, to function the first entry level for guarantee checks, troubleshooting steering, and case creation throughout Intel’s help web site.
This shift follows the corporate’s choice to cut back inbound public telephone help in most nations and consolidate buyer engagement round web-based methods.
The corporate has additionally discontinued direct interactions by sure social media channels, narrowing communication towards centralized digital workflows.
Ask Intel
Ask Intel was developed on Microsoft’s Copilot Studio platform, which permits enterprises to construct customized AI brokers linked to inner information and operational methods.
The assistant can information customers by diagnostics, open or replace service tickets, examine guarantee protection, and escalate complicated issues to human brokers when needed.
Intel has indicated future updates will increase integration with Intel.com and permit the system to determine required driver updates or routinely generate guarantee claims.
The corporate describes the assistant as one of many first of its type throughout the semiconductor trade, signaling a structural shift in how technical help is delivered.
Intel’s personal help documentation features a disclaimer stating that responses generated by the assistant can’t be assured to be correct.
The corporate acknowledges the device might include bugs or incomplete options because it continues improvement, however says chat logs could also be retained and processed by Intel and third-party suppliers underneath its privateness coverage, and there’s at present no opt-out mechanism for customers.
The assistant depends on AI instruments to interpret consumer queries and retrieve related steering from inner methods, but its autonomous decision-making stays restricted to predefined workflows.
Based on Intel, early associate suggestions on the system has been optimistic, though it didn’t launch particular figures to help this declare.
It additionally states that inner efficiency metrics present enhancements in satisfaction and case decision charges in comparison with prior quarters.
The system isn’t 100% automated. Human brokers stay concerned within the course of, though they now function additional downstream after automated triage and case preparation.
This restructuring aligns with Intel’s broader effort to streamline non-manufacturing capabilities and scale back operational overhead.
Changing front-line telephone help with AI brokers represents a serious operational adjustment — one that will enhance effectivity whereas additionally concentrating management inside automated methods which can be nonetheless evolving.
Through Tom’s {Hardware}
Observe TechRadar on Google Information and add us as a most well-liked supply to get our professional information, opinions, and opinion in your feeds. Be certain that to click on the Observe button!
And naturally you may also observe TechRadar on TikTok for information, opinions, unboxings in video kind, and get common updates from us on WhatsApp too.
