If you happen to occur to note all of the logos within the betting class, you may see all of them blur into one: a daring italic sans right here, an optimistic swoosh there, the odd fortunate quantity thrown in for good measure. It is a nook of design that not often does character and all the time takes the protected wager (see what I did there). So it is an actual pleasure to come back throughout a model on this discipline with a little bit of character.
Stoiximan is the primary iGaming platform in Greece and Cyprus, and here is probably the most satisfying bit: it noticed off international operators to turn into probably the most recognisable model in its class at residence. Not unhealthy for an area challenger.
Market leaders cannot afford to face nonetheless, although, and Stoiximan knew it. So it approached Nomad to evolve an id that had earned a long time of belief, with out throwing away the very factor that made individuals heat to it within the first place.
The timing mattered, too. With sponsorships stretching throughout the FIFA World Cup 2026, the UEFA Europa League and the UEFA Convention League, plus long-standing ties to the Stoiximan Tremendous League, Olympiacos, the Greek Basketball League and a roster of nationwide athletes, this id needed to maintain up all over the place – from a cellphone display on the couch to a floodlit stadium on a Saturday night time.
Somewhat than attain for one more off-the-shelf brand, Nomad labored with Leo Subject to create a totally bespoke wordmark for Stoiximan. Each letter has been given a little bit of character: rounded, expressive and confidently its personal. And there is a pretty element hiding in plain sight – slightly determine celebrating a win, tucked contained in the “x”. The interlocking “S” does double obligation, too. It is the muse of the model’s movement system, and it really works by itself as an immediately recognisable asset. One form, doing a whole lot of jobs.
On the centre of the id sits the Portal, a gateway into the model’s world. Constructed round that new S image, it opens out into a versatile graphic system that brings depth, hierarchy and texture to all the things Stoiximan touches, whether or not that is an app interface or the boards round a pitch.
Working with Studio Drama, Nomad developed a customized typeface known as Stoiximan Sans, its curves drawn straight from the Portal. It has been constructed throughout each Greek and Latin alphabets, so the heat and confidence of the id carry via each phrase the model says, whichever script it is saying it in.
There was a sensible puzzle to resolve, thoughts. Stoiximan’s merchandise span Sportsbook, On line casino, Virtuals, Fantasy and eSports, and a rising portfolio like that wants an structure that holds collectively with out each sub-brand shouting over the masterbrand. Nomad’s reply was Stoiximan Sub Sans, a companion typeface made particularly for the sub-brand logos. Collectively, the customized wordmark and the sub-brand system flex throughout each product and platform with out ever shedding the thread.
So, is the consumer pleased? It definitely sounds that method. “Partnering with Nomad Studio was one of many boldest choices we have made as a model,” says Kostas Diorelis, industrial director at Stoiximan. “They understood instinctively that transferring ahead did not imply leaving our roots behind. What began as a modernisation grew to become a full reimagining: a recent, modern id that honours the place Stoiximan comes from, whereas boldly signalling the place we’re going. We could not be prouder of what we constructed collectively.”
