Okay-pop powerhouse BTS are bringing a style of residence to followers around the globe by a brand new world partnership with Oreo.
The Okay-pop superstars have teamed up with the enduring cookie model for the Restricted Version Oreo x BTS Cookies, a collaboration that blends the group’s Korean roots with a fan-focused collectible expertise. Rolling out throughout greater than 80 nations, the discharge marks BTS’ first worldwide partnership with a snacking model.
On the middle of the collaboration is a brand new hotteok-inspired creme taste. The filling attracts inspiration from the favored Korean avenue snack, a candy brown sugar-filled pancake that the members have spoken about having fun with whereas rising up. Paired with Oreo’s first-ever purple cookie wafers, the discharge pays tribute to each BTS’ heritage and the group’s longstanding reference to ARMY.
The partnership goes past taste. To rejoice BTS’ thirteenth anniversary, the group personally designed 13 collectible cookie embossments that seem all through the packs. Followers can uncover designs impressed by the band’s journey, together with member references, BTS-themed imagery, and hidden messages created particularly for ARMY.
The packaging itself additionally nods to South Korea’s vibrant avenue market tradition, reflecting the sights, vitality, and meals that helped encourage the collaboration.
Alongside the launch, Oreo is inviting followers to take part in what it describes because the world’s largest love letter to BTS. Starting June 8, followers can scan a QR code discovered on packaging or go to the marketing campaign web site to submit personalised digital messages utilizing a variety of interactive stickers, decorations, and phrases. Chosen individuals may also have the chance to win unique BTS and Oreo-themed prizes.
The limited-edition cookies turned obtainable for presale on June 1 earlier than arriving at retailers on June 8. The discharge is out there for a restricted time whereas provides final.
As BTS proceed to broaden their affect past music, the Oreo collaboration highlights the group’s capability to show on a regular basis merchandise into world cultural moments whereas protecting followers on the middle of the expertise.
For extra data and updates on the Restricted Version OREO & BTS Cookies, followers can go to OREO.com/BTS.
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