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Home»Business»AI demand hovering as chip costs hit 1000’s, AMD CEO Lisa Su says
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AI demand hovering as chip costs hit 1000’s, AMD CEO Lisa Su says

Buzzin DailyBy Buzzin DailyJanuary 6, 2026No Comments3 Mins Read
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AI demand hovering as chip costs hit 1000’s, AMD CEO Lisa Su says
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AMD CEO Lisa Su joins ‘The Claman Countdown’ to debate her imaginative and prescient for the way forward for AI and why demand for computing energy is surging.

The worth tag for competing within the synthetic intelligence race is quickly climbing, fueling demand for superior computing energy and the high-end chips which are wanted to help it.

Superior Micro Gadgets (AMD) CEO Lisa Su mentioned demand for AI computing is accelerating as industries rush to broaden their capabilities.

“The demand for AI is simply unimaginable. It’s going by the roof,” Su mentioned Tuesday on “The Claman Countdown.”

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Lisa Su, chair and chief govt officer of Superior Micro Gadgets Inc., seems throughout the 2026 CES occasion in Las Vegas, Nevada, on Jan. 5.  (Bridget Bennett/Bloomberg through Getty Photographs)

Talking with FOX Enterprise’ Liz Claman on the Client Electronics Present in Las Vegas, Su emphasised how shortly AI adoption is spreading, one thing she described as “AI in every single place.”

That development, nonetheless, requires huge funding in cutting-edge {hardware}. Su famous that one in every of AMD’s prime AI chips carries a price ticket within the “tens of 1000’s of {dollars}.”

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She defined that AMD’s latest AI techniques bundle dozens of these high-end chips right into a single platform to maximise efficiency and effectivity.

AMD CEO Lisa Su speaks while testifying before a Senate committee at the U.S. Capitol.

AMD CEO Lisa Su speaks whereas testifying earlier than a Senate committee on the U.S. Capitol. (Chip Somodevilla / Getty Photographs)

“Seventy-two of those go into that massive system that permits you to actually get the perfect efficiency, the perfect effectivity, and the general complete price of possession that you have to run all of this AI,” Su mentioned whereas holding up one in every of AMD’s chips.

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Regardless of the steep price ticket, Su mentioned AI corporations are aggressively pushing for extra computing energy. She underscored that demand in her CES keynote handle, suggesting the world will want “10 yottaflops” of computing energy over the following a number of years to maintain tempo with AI’s fast development.

AMD CEO Lisa Su speaks during a television interview while seated in a studio setting.

Lisa Su, chair and chief govt officer of Superior Micro Gadgets Inc., speaks throughout a Bloomberg Tv interview in San Francisco, California, on Oct. 6, 2025. (David Paul Morris/Bloomberg through Getty Photographs)

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“A yottaflop is a one adopted by 24 zeros. So 10 yottaflops is 10,000 occasions extra compute than we had in 2022,” she mentioned.

Whereas the prices are excessive, Su argued that huge investments in computing energy at the moment are unavoidable for corporations hoping to stay aggressive within the synthetic intelligence market.

Barron’s Market reporter Jacob Sonenshine joins ‘Mornings with Maria’ to debate the market outlook for tech coming into 2026 after a historic AI increase dominated 2025, predictions for Trump’s Fed chair choose and extra.

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