Rising UK alt-pop / rock outfit AFTERDRIVE return this week with their sharpest, sleekest assertion but: ‘Vogue’, a brooding, pulse-quickening single that captures the emotional whiplash of contemporary romance.
Launched on February twenty fifth, the observe finds the band leaning right into a darker sonic palette with out sacrificing the immediacy that’s fuelled their speedy ascent. Pushed by taut guitar strains and shiny, up to date synth textures, the tune – produced and blended by Thomas Mitchener (Pixie Lott, NOAHFINNCE) – balances urgency with ambiance, as crashing drums and trendy digital textures simmer beneath vocalist Ben Watts’ effortlessly cool, commanding supply.
Lyrically, ‘Vogue’ dissects the stress between infatuation want, because the band discover the push-and-pull of bodily closeness and emotional distance in an period the place connection is usually filtered by curated feeds and curated personas. It’s a theme that feels distinctly Gen Z – want difficult by notion, vulnerability masked by aesthetics.
The one arrives with a hypnotic music video produced and directed by Milc Inventive, amplifying the observe’s moody, stylised vitality. Visually and sonically, AFTERDRIVE seem like refining their identification – sharpening edges slightly than softening them.
Watch the official music video for ‘Vogue’ under:
Comprised of vocalist Ben Watts, bassist Ed Ruff, drummer Joe Watts, and guitarist Luke Ellis, AFTERDRIVE have steadily constructed momentum with a sound that fuses basic guitar-driven ambition with a contemporary digital sheen.
Final 12 months noticed the lads assist Ed Sheeran at his Portman Street stadium present, and most not too long ago drop their tune ‘Necklace’ in November, a lot to the delight of followers and critics, who praised the uber proficient 4 piece for caring much less about chasing traits, and extra about and extra about carving out a sound that feels genuine, emotionally charged, and unmistakably their very own.
The discharge of ‘Vogue’ precedes a headline present at The Social in London on March ninth (tickets are on sale now right here), earlier than the band heads out in assist of Maggie Lindemann throughout the UK and Europe this spring.
‘Vogue’ is out there now on all main streaming platforms. Stream / obtain HERE.
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