After teasing followers together with her new single by way of social media, TYLA is including gasoline to the hearth of summer season with the discharge of her extremely anticipated new single and music video, “IS IT,” accessible now. The brand new document welcomes TYLA’s viewers again to the epicenter of the dance ground as she gears up for a #WEWANNAPARTY summer season.
“IS IT” is produced by Sammy Soso and its music video is directed by Aerin Moreno. Watch and stream now.
TYLA’s penchant for innovation pushed by her native style, Amapiano, is on full show on “IS IT,” a sultry dance reduce laced with vivacious temptation. “Is it fallacious that I need to get proper with you?” she sings, sustaining intense eye contact with viewers. TYLA’s hermetic dance routines grew to become the stuff of legend after followers around the globe tried to emulate the magic of hits like “Water” and “Push 2 Begin,” and “IS IT” is primed so as to add one other feather to that cap.
Moreno, the visionary behind TYLA’s banner “Push 2 Begin” video, reprises her position on “IS IT,” directing a multi-dimensional occasion expertise. TYLA goes from mesmerizing the viewer together with her personal choreography, to an intimate routine together with her male counterpart, to being submerged in a rambunctious membership setting — all with out leaving the room. “I’m excited to see this new model of me and listen to what it feels like and simply have enjoyable with it — simply convey again enjoyable in music,” she instructed NYLON.
TYLA’s return to the highlight has already been crammed with highlights. A buzzworthy high half of the 12 months included scene-stealing moments on the Met Gala, Coachella, Governors Ball and Nickelodeon’s Youngsters Selection Awards, which she hosted, in addition to a handful of high-profile model collaborations, together with Pandora and Erewhon. The most recent of these collaborations, with Coca-Cola, options “Bliss” because the soundtrack to the world-famous comfortable drink model’s “Street Journey” industrial spot, which started airing in June.
- E-mail: neill@outloudculture.com
