Seattle-based meals expertise startup Rebellyous Meals ended 2025 on a excessive word with the industrial launch of a brand new manufacturing system for its plant-based fake meat.
Final week, Rebellyous efficiently ran its Mock 3 over two days, demonstrating the power to repeatedly produce its plant-based rooster merchandise akin to nuggets, patties and tenders, throughout a number of shifts whereas scaling up and down as wanted in actual time.
Rebellyous founder and CEO Christie Lagally Bradburn known as it a “momentous ultimate week” of the 12 months because the startup proved that manufacturing of its plant-based meat may be automated in excessive volumes and with significantly decreased labor in comparison with standard strategies.
The corporate says the Mock 3 is able to producing over 5,000 kilos of its fake rooster per hour.
The Mock 3 additionally marks a return to Washington state for Rebellyous, which had been partnering on a Mock 2 system with RMS Meals at a state-of-the-art facility in New Mexico.
Lagally Bradburn advised GeekWire that the system “wanted some upgrades” to achieve full commercialization, and Rebellyous determined to construct its personal mini-facility inside an current meals processing website in Stanwood, Wash., north of Seattle.
“Because of the additional money and time we invested within the Washington state facility, the Mock 3 system now works completely,” Lagally Bradburn stated, including that Rebellyous stays dedicated to RMS Meals as a co-manufacturing accomplice, particularly amid the fast growth of consumers within the southeastern U.S.
A former Boeing engineer, Lagally Bradburn began Rebellyous as Seattle Meals Tech, Inc. in 2017 in a bid to make plant-based meat quicker, higher and cheaper to provide.
The startup’s clients embody faculty districts throughout the U.S. who feed kids by the Nationwide College Lunch Program, in addition to hospitals, eating places, and others.
Rebellyous noticed 30% year-over-year development in 2025, and raised $3.5 million in November to help its plans for 2026. Lagally Bradburn stated the startup, which has raised $38.5 million in its 8 1/2 years, is at “break-even.”
“Some months we’re money circulation constructive, so we’re creeping over the ‘profitability’ end line proper now,” she stated. “Commercialization of the Mock 3 is a key piece to our mantra of ‘price-parity and profitability’ for Rebellyous and we proceed to develop quickly.”
That development flies in opposition to the investor pullback that some various protein firms skilled in 2025, as Bloomberg reported Monday.
Lagally Bradburn stated traders are cautious of a “marketing-first strategy” to alt-proteins, however Rebellyous’ traders are seeing outcomes with its “price- and quality-first strategy.” She stated Rebellyous has the very best margins within the plant-based meat business. The corporate has eight full-time and two part-time staff.
