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Home»Culture»“The Vertue of the COFFEE Drink”: An Advert for London’s First Cafe Printed Circa 1652
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“The Vertue of the COFFEE Drink”: An Advert for London’s First Cafe Printed Circa 1652

Buzzin DailyBy Buzzin DailyJune 25, 2025No Comments4 Mins Read
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“The Vertue of the COFFEE Drink”: An Advert for London’s First Cafe Printed Circa 1652
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The sto­ry of cof­payment goes again to the thirteenth cen­tu­ry, when it got here out of Ethiopia, then unfold to Egypt and Yemen. It reached the Mid­dle East, Turkey, and Per­sia dur­ing the sixteenth cen­tu­ry, after which Europe dur­ing the ear­ly seventeenth, although not with­out con­tro­ver­sy. In Venice, some referred to as it the ‘bit­ter inven­tion of Devil,’ however the Pope, upon tast­ing it, gave it his bless­ing. By 1652, the primary café in Lon­don had opened its doorways on St. Michael’s Alley, carry­ing cof­payment to England—all due to a Sicil­ian immi­grant, Pasqua Rosée.

Right now, the British Muse­um hous­es a hand­invoice that could be the primary adver­tise­ment for cof­payment in Eng­land. It proves comment­in a position for a cou­ple of rea­sons. First, the advert intro­duced Brits to what’s now a sta­ple of the West­ern food plan, and even­tu­al­ly they’d carry it to North Amer­i­ca. And, what’s extra, you may see anoth­er occasion of the adage that the extra issues change, the extra they keep the identical. Adver­tis­ing is adver­tis­ing. Then, as now, bev­er­ages have been offered on their style and well being prop­er­ties. And, after all, you have been encour­aged to con­sume the prod­uct not as soon as, however twice a day. You could find a tran­scrip­tion of the textual content beneath.

Textual content:

THE Grain or Berry referred to as Cof­payment, groweth upon lit­tle Bushes, solely within the Deserts of Ara­bia.

It’s introduced from thence, and drunk gen­er­al­ly by way of­out all of the Grand Seigniors Domin­ions.

It’s a sim­ple inno­cent factor, com­posed right into a drink, by being dryed in an Oven, and floor to Pow­der, and boiled up with Spring water, and about half a pint of it to be drunk, quick­ing an hour earlier than and never Eat­ing an hour after, and to be tak­en as sizzling as pos­si­bly could be endured; the which is able to nev­er fetch the pores and skin off the mouth, or elevate any Blis­ters, by rea­son of that Warmth.

The Turks drink at meals and oth­er occasions, is usu­al­ly Water, and their Dyet con­sists a lot of Fruit, the Cru­di­ties the place­of are very a lot cor­rect­ed by this Drink.

The qual­i­ty of this Drink is chilly and Dry; and although or not it’s a Dry­er, but it nei­ther heats, nor inflames greater than sizzling Pos­set.

It for­clos­eth the Ori­fice of the Stom­ack, and for­ti­fies the warmth with- [miss­ing text] its excellent to assist diges­tion, and there­fore of nice use to be [miss­ing text] bout 3 or 4 a Clock after­midday, in addition to within the morn­ing.

[miss­ing text] fast­ens the Spir­its, and makes the Coronary heart Gentle­some. 

[miss­ing text]is nice in opposition to sore Eys, and the wager­ter in case you maintain your Head o’er it, and take within the Steem that method.

It supres­seth Fumes exceed­ing­ly, and there­fore good in opposition to the Head-ach, and can very a lot cease any Deflux­ion of Rheumas, that dis­til from the Head upon the Stom­ach, and so pre­vent and assist Con­sump­tionsand the Cough of the Lungs.

It’s excel­lent to pre­vent and treatment the Drop­sy, Gout, and Scurvy.

It’s recognized by expe­ri­ence to be wager­ter then any oth­er Dry­ing Drink for Peo­ple in years, or Chil­dren which have any run­ning humors upon them, because the Kings Evil. &c.

It is rather good to pre­vent Mis-car­ry­ings in Youngster-bear­ing Ladies.

It’s a most excel­lent Rem­e­dy in opposition to the Spleen, Hypocon­dri­ack Winds, or the like.

It is going to pre­vent Drowsi­ness, and make one match for Busines, if one have occa­sion to Watch, and there­fore you aren’t to drink of it after Sup­per, until you propose to be watch­ful, for it can hin­der sleep for 3 or 4 hours.

It’s noticed that in Turkey, the place that is gen­er­al­ly drunk, that they aren’t trou­bled with the Stone, Gout, Drop­sie, or Scurvy, and that their Skins are exceed­ing cleer and white.

It’s nei­ther Lax­a­tive nor Restrin­gent.

Made and Offered in St. Michaels Alley in Corn­hill, by Pasqua Rosee, on the Signe of his personal Head.

Word: An ear­li­er ver­sion of this publish appeared on our web site in 2012.

Relat­ed Con­tent 

“The Virtues of Cof­payment” Defined in 1690 Advert: The Treatment for Lethar­gy, Scurvy, Drop­sy, Gout & Extra

Jim Henson’s Com­mer­cials for Wilkins Cof­payment: 15 Twist­ed Min­utes of Mup­pet Cof­payment Adverts (1957–1961)

The Start of Espres­so: The Sto­ry Behind the Cof­payment Photographs That Gas Mod­ern Life

How Human­i­ty Acquired Hooked on Cof­payment: An Ani­mat­ed His­to­ry



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