Taylor Swift’s new period is on the horizon. Are you prepared for it?
After teasing followers with a cryptic social media publish, the pop star introduced her twelfth studio album on her web site early Tuesday. Swift’s web site confirmed pre-orders for “The Lifetime of A Showgirl” with no different data obtainable.
Swift’s social media profile photos additionally modified to a mint inexperienced rectangle with an orange lock emblazoned within the middle. It is the identical picture rather than an album cowl on her web site.
The pre-orders will ship earlier than Oct. 13, however the web site stated that’s “not a launch date,” including that the official date can be introduced later.
A countdown to the announcement first appeared on Swift’s web site three hours earlier than the information landed. Followers, who’re used to Swift’s penchant for teasing new albums, had been inspired to remain up till 12:12 a.m. ET.
The positioning appeared to crash for some customers as soon as the countdown expired.
Earlier within the day, Swift’s followers — referred to as Swifties — went right into a frenzy after the Instagram account for “New Heights,” teased a serious visitor for its subsequent episode. The podcast is hosted by Swift’s boyfriend Kansas Metropolis Chiefs star Travis Kelce, and his brother, retired NFL star Jason Kelce.
Jason Kelce wore a shirt with Swift’s face on it and the background of the publish was a glitter orange that matched the countdown to her web site. Some followers joked that they might acknowledge Swift’s silhouette anyplace.
The podcast’s social media web page later confirmed Swift could be the visitor by posting a video clip of her sitting together with her boyfriend as he recorded the present.
“We’re about to do a f—— podcast,” Swift exclaimed.
One other clip was posted at 12:12 a.m. of Swift revealing the brand new album to the brothers.
“That is my new model new album, ‘The Lifetime of a Present Woman,” Swift stated, as Jason Kelce screamed in pleasure.
The “New Heights” Instagram publish coincided with one other teaser publish from Taylor Nation, a social media account affiliated with Swift’s staff.
Taylor Nation shared a carousel of 12 images on Instagram that includes Swift in the course of the Eras Tour performing in orange outfits. The caption learn, “Excited about when she stated “See you subsequent period…”
Tuesday can also be Aug. 12, which added gasoline to the rampant on-line hypothesis in regards to the information. As one fan wrote on X, “the twelves are twelving.”
Swift’s twelfth album is the primary to be launched after the “Love Story” singer gained possession of her complete catalog, a music profession that spans almost 20 years.
She introduced in Might that she was capable of buy the masters of her first six information from Shamrock Capital. Swift was unable to buy the rights earlier than her first label, Huge Machine Data, was bought in 2019 to a holding firm partially owned by music supervisor Scooter Braun.
Braun later bought Swift’s catalog to Shamrock Capital, after Swift publicly declared she would re-record these six albums to maintain possession of her life’s work. She launched 4 of the six albums previous to having the ability to purchase the masters again, every reaching No. 1 on the Billboard 200 chart.
The announcement additionally comes months after Swift concluded her Eras Tour in December 2024. The tour, which ran for almost two years and hit 50 cities on 5 continents for 149 reveals, grossed greater than some other on report. The pop sensation took followers by means of a journey of all her albums in the course of the three hour set, then re-did your complete present following the discharge of her eleventh album, “The Tortured Poets Division.”
Swift’s debut album in 2006 is the one one in every of her eleven studio albums to by no means attain No. 1 on the chart, although it did break the highest 5 at its peak.
