Oh hello! Welcome to a different Taylor Swift album cycle. The singer dropped her extremely anticipated twelfth studio venture, The Lifetime of a Showgirl, on Friday, Oct. 3.
With twelve new tracks to debate and decode, the lifetime of a Swiftie will likely be a busy one for the foreseeable future. Better of luck to anybody who wades into the “Really Romantic” and “Wooden” discourse; I am personally abstaining for the sake of my sanity. However permit me to clue you in on all the limited-time TLOAS merch drops, shimmery orange product releases, unique offers, and launch occasions tied to Showgirl’s debut — official and in any other case — that you simply might need missed in the course of the rollout.
Wait, why orange?
Whoever stated orange is the brand new pink had the present of foresight. Swift assigns a particular coloration theme to characterize every of her albums’ eras as a way of vibe-setting and savvy advertising. For TLOAS, she picked a peppy shade of glittery tangerine with mint-green accents.
Swift defined her alternative of hue on the Aug. 13 episode of her fiancé Travis Kelce’s podcast, New Heights, when she introduced TLOAS and revealed its most important vinyl variant — a Portofino Orange Glitter urgent. “[Orange] seems like form of energetically how my life has felt,” she stated. “And this album is about what was happening behind the scenes in my interior life throughout this [Eras] Tour, which was so exuberant and electrical and vibrant.”
Did Taylor Swift affect the brand new iPhone coloration? Followers appear to assume so.
Swift first referenced her orange period on the final cease of her record-breaking Eras Tour in December 2024, when she exited the stage via a pumpkin-colored door as a substitute of descending on an elevator carry like ordinary. The girl famously loves an Easter egg.
All of the TLOAS vinyl and CD variants you may nonetheless purchase
Credit score: Taylor Nation LLC / Goal
Talking of vinyl: Swift has launched 23 totally different arduous copies of TLOAS to this point, together with eight vinyl variants, 14 CDs (counting field units and signed copies), and one cassette tape. Many have been out there in restricted portions and bought out shortly.
On the time of writing, the first Portofino Orange Glitter vinyl, a CD/poster bundle, a CD field set with a crewneck sweatshirt, and the cassette tape have been nonetheless out there for buy via Swift’s official on-line retailer. The orange vinyl and CD/poster bundle are additionally out there via Amazon and Goal at slight markups.
Goal is carrying a few unique variations of TLOAS, together with three CD/poster bundles with alternate covers and a “The Crowd is Your King” version vinyl variant pressed in Summertime Spritz Pink Shimmer. The CDs have been nonetheless in inventory once I final checked, however the vinyl bought out on-line a number of days in the past. Goal began promoting it in particular person at midnight on launch day, so that you may be capable of discover it in inventory at a close-by retailer (whereas provides final).
Mashable High Tales
Keep tuned for extra merch
The one official TLOAS merch you may presently purchase is a crewneck sweatshirt that includes its cowl artwork, which comes as a part of the aforementioned CD field set. Swift’s on-line retailer bought one other field set with a sparkly orange cardigan for $70 in mid-September, however it’s not out there.
Swift’s previous merch collections have included attire, jewellery, drinkware, blankets, pins, guitars, guitar picks, candles, stickers, telephone circumstances, and journals, so a a lot bigger TLOAS drop is just about inevitable. Some followers are satisfied that Spotify’s TLOAS pop-up occasion in New York Metropolis this week teased some upcoming objects: A TS-branded vinyl case, gown, duffle bag, slippers, and megaphone decoration have been noticed contained in the activation.
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When you’re in search of extra TLOAS attire and presents within the meantime, you may discover tons of unsanctioned choices on Etsy — and on a number of manufacturers’ social media feeds.
Manufacturers are of their Showgirl period
Manufacturers have “trendjacked” Swift’s TLOAS rollout with orange-drenched memes, orange-themed offers, and limited-edition releases of orange merchandise over the previous month. (Trendjacking is a advertising time period that successfully means “interpolating a viral pattern.”) Not one of the drops I’ve noticed are licensed collabs, however they wink-wink at a Showgirl connection of their titles and product descriptions.
KitchenAid’s Tangerine Twinkle Stand Mixer
KitchenAid shared a mockup of a glittery orange stand mixer on its Instagram web page the day of the TLOAS announcement. The publish was such successful with followers that the corporate determined to make it actual. Solely 12 of them are up for grabs, and you’ll win one by coming into KitchenAid’s “Showbiz Sweepstakes” in some unspecified time in the future earlier than Oct. 3 at 11:59 p.m. ET.
OtterBox’s Encore telephone case
OtterBox calls the Symmetry Collection Encore “the case of the yr to match the album of the yr” — delicate! It includes a shimmering orange design that is drop-tested and scratch-resistant. It is priced at $59.99 and out there for newer Apple iPhones in addition to the Samsung Galaxy S25 Extremely.
Apple’s Cosmic Orange iPhone 17 Professional
Showgirl‘s branding is so potent that some Swifties credited it because the inspiration for Apple’s new cosmic orange iPhone 17 Professional. It isn’t, however the timing of the telephone’s launch a pair weeks after Swift’s TLOAS announcement was serendipitous. Different Apple devices that are available in Showgirl-coded shades of orange embrace the AirPods Max headphones, the Beats PowerBeats Professional 2 earbuds, and the M4 iMac.
Uber’s ‘orange period’ offers
Uber is operating a couple of promos tied to TLOAS (informally, in fact). For starters, Uber Eats customers can save 12% on choose orange snacks, attire, pet equipment, and sweetness objects via Sunday, Oct. 5 at 11:59 p.m. ET. Gadgets out there close to me included Harvest Cheddar Sunchips, orange Spindrifts, literal oranges, mango-flavored lip balm, orange Nike trainers, orange canine collars, and orange crafting beads, for reference.
These attending album launch day events at an area file retailer, bar, or good friend’s home can save $12 on an Uber Consolation journey utilizing the code SHOWBIZ. It is legitimate via Oct. 5, so fret not you probably have your festivities deliberate for later within the weekend.
Get tickets for The Official Launch Celebration of a Showgirl
If you haven’t any launch weekend plans but, throw in your most interesting orange garb and head to your native movie show: Blondie returns to the large display screen for The Official Launch Celebration of a Showgirl from Oct. 3 to five. The 89-minute occasion will function the music video premiere for “The Destiny of Ophelia,” TS12’s first single, plus behind-the-scenes footage of its shoot, lyric movies for the opposite 11 songs on the album, and Swift’s explanations of every monitor’s that means.
“Dancing is elective however very a lot inspired 💃,” the singer wrote on Instagram. Tickets can be found at releasepartyofashowgirl.com.
