Can Taylor Swift actually trace at one thing three years upfront? As followers unpack the announcement of her twelfth album, all indicators could be pointing to sure.
Swift practically broke the web (as soon as once more) on Monday, August 11, with the assistance of her boyfriend, Travis Kelce, whose “New Heights” podcast teased a particular visitor could be stopping by amid the present’s hiatus. In contrast to a lot of the podcast’s promo pics, which characteristic a yellow background, Swift’s silhouette was proven in opposition to an orange backdrop.
It didn’t take lengthy for theories to swirl on-line about what information Swift could be dropping — and the thrill solely grew when a countdown to 12:12 a.m. on Tuesday, August 12, appeared on the pop star’s web site. (Sensing a theme? Us too.)
Shortly after “New Heights” confirmed Swift’s look on the Wednesday, August 13, episode, one other huge shock hit the podcast’s social media feeds. Whereas many Instagram customers impatiently refreshed Swift’s account simply after midnight, it was really the “New Heights” web page that broke the information: TS12 is formally on the best way.
“So I would like to point out you one thing,” Swift stated whereas sitting subsequent to Travis, revealing a big briefcase along with her initials on the entrance. “That is my model new album, The Lifetime of a Showgirl.”

Taylor Swift Emma McIntyre/TAS24/Getty Photos for TAS Rights Administration
Even after pulling an all-nighter, Swifties sprung into motion, going again into the archives to dissect any attainable clues in regards to the album’s theme, title and extra — and arising with new theories.
For these not fairly able to dive into the Swiftie trenches themselves, Us is rounding up all one of the best easter eggs and predictions about The Lifetime of a Showgirl. Scroll at your individual danger:
‘Bejeweled’ Clues
The Midnights monitor’s music video was already the supply of a number of Swiftie theories, however the 12 album’s announcement gave followers a brand new perspective. Within the “Bejeweled” video, which was launched in fall 2022, Swift is seen embracing the showgirl aesthetic in glittering outfits. At one level, she sits on a clock, along with her physique protecting the 12. One other clue? The buttons for the second and tenth flooring on the infamous elevator are lit up orange. (Even Us can add up these numbers.)
12 Is the Magic Quantity
Talking of numbers, 12 has been popping up an increasing number of in the previous few months. Again in October 2024, Swift posted a video of herself strolling by means of a stadium in Miami forward of an Eras Tour present — pausing in part A12 earlier than giving the digicam her trademark smirk. When Swift attended the 2025 Grammy Awards in February, she wore earrings adorned with 12 jewels. Three months later, Swift introduced that she repurchased her masters after a prolonged battle over her first six albums — and snuck in 12 additional letters whereas writing “this shut.”
Doing It With a Damaged Coronary heart

Taylor Swift Taylor Swift/YouTube
Swift launched the music video for “I Can Do It With a Damaged Coronary heart” in summer time 2024, sharing behind-the-scenes moments from her Eras Tour rehearsals and past. Her backup dancers have been seen holding orange feathered props. To not point out, your entire theme of the reside efficiency of the Tortured Poets Division tune has a showgirl flare. And who might overlook when Travis stunned followers in London by becoming a member of Swift on stage for that very tune?
The Orange Door
When the Eras Tour resulted in December 2024, an orange door appeared as Swift and her dancers exited the stage. The message “See you subsequent period” has additionally emerged a number of instances, from Taylor Nation social media posts to Swift’s Eras Tour e book.
The Second Letter
In Could, Swift dropped a handwritten be aware to followers about her masters buy by way of her web site — but it surely didn’t take lengthy for Swifties to note a second piece of paper hidden beneath.
The Playlist

Taylor Swift and Travis Kelce Gareth Cattermole/TAS24/Getty Photos for TAS Rights Administration
Together with saying her twelfth album, Swift shared a Spotify playlist titled “And, child, that’s present enterprise for you.” Whereas some followers argued the title may very well be a touch at lyrics from the upcoming album, others dissected the songs that have been included on the combination, which ranged from Pink to 1989 to Popularity. The entire songs have been produced by Max Martin and Shellback, main Swifties to imagine The Lifetime of a Showgirl can be a pop-forward album.
The Double Album Idea
Nonetheless recovering from the shock TTPD: The Anthology drop, some followers are already anticipating a second half to the twelfth album. After it was identified that frequent collaborators Jack Antonoff and Aaron Dessner weren’t behind any of the songs included on Swift’s new playlist, one X person shared a attainable principle as to why.
“Y’all act like she’s not going to launch ‘The Lifetime of a Showgirl’ at midnight adopted up by ‘The Loss of life of a Showgirl’ at 3:00 AM with all of Jack and Aaron songs your little hearts need,” the tweet learn.