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Home»Tech»Take Us North Kickstarter marketing campaign launches for sport about crossing the U.S.-Mexico border
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Take Us North Kickstarter marketing campaign launches for sport about crossing the U.S.-Mexico border

Buzzin DailyBy Buzzin DailyJune 16, 2025No Comments5 Mins Read
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Take Us North Kickstarter marketing campaign launches for sport about crossing the U.S.-Mexico border
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Anima Interactive has launched a Kickstarter marketing campaign for its sport, Take Us North, concerning the experiences of migrants and asylum seekers on crossing the U.S.-Mexico border.

Take Us North is an journey/survival sport that follows the journeys of migrants and asylum seekers on their technique to cross the US-Mexico border. It’s concerning the human story behind the politics and headlines, and tales about what the precise crossing is like. The sport has raised $12,000 thus far and is concentrating on hitting $30,000 within the subsequent 26 days.

Anima Interactive is a socially aware indie video games studio. With video video games as the biggest leisure medium on the planet, CEO Karla Reyes, a daughter of Guatemalan immigrants, believes within the immense untapped alternative for interactive media to ignite optimistic cultural and social change.

Take Us North was impressed by real-world tales and follows poignant cross-border journeys.

“We acknowledge this can be a heavy-hitting and emotionally-charged material; nevertheless, we’re dedicated to humanizing the migrant and refugee expertise and portraying it sensitively, respectfully, and authentically,” the corporate stated in its marketing campaign. “Our aim is to foster better consciousness and empathy round points which are sadly typically diminished in mainstream media to statistics or divisive rhetoric.”

Take Us North devs interviewing migrants at Casa de la Misericordia in Nogales, Mexico.

This undertaking is deeply private to lots of Anima’s crew members, and the crew is collaborating the portrayal is each respectful and genuine. Crew members have interviewed migrants at Casa de la Misericordia in Nogales, Mexico, and artistic director Reyes has retraced migrant trails within the Sonoran Desert.

“With quickly evolving insurance policies, migration and immigration stand as a few of the most pressing and significant problems with our time,” Anima Interactive stated. “Our aim with Take Us North extends past sport improvement – we try to contribute to a broader cultural dialog and shift hearts and minds round this important material.”

The corporate additionally hopes to impress social actions that straight assist humanitarian and activist communities alongside the sport. For instance, it’s collaborating intently with Casa de la Miserocordia y de Todas Las Naciones, a shelter for migrants and asylum seekers in Nogales, Mexico, and Salvavision, a company primarily based in Tucson, Arizona that gives assist to asylum seekers.

A scene from the Take Us North sport.

Take Us North blends narrative depth, strategic traversal, useful resource administration, and stealth mechanics to meaningfully join gamers with the migrant expertise.

Gamers assume the function of a migrant information whose goal is to soundly shepherd a bunch of migrants and asylum seekers throughout the US-Mexico border.

The sport is primarily set within the Sonoran Desert, one of many deadliest migrant trails on the planet. 1000’s of migrants have misplaced their lives making this journey, and Anima Interactive goals to honor their tales with dignity and compassion.

Gamers should information their fellow vacationers by perilous terrain, circumventing obstacles like harmful wildlife, managing restricted meals and water provides, and evading Border Patrol. The tales stability stress with reprieve.

The migrant journey is a bodily and emotionally arduous one, and the builders purpose to replicate that in Take Us North. Moments of stress reminiscent of stealth gameplay will probably be balanced with moments of relaxation and reprieve. When gamers are in a position to relaxation, they’ll collect round a campfire with the group and alternate tales: nostalgia for what they’ve left behind, fears, hopes, and goals.

Karla Reyes retraces steps of migrants on the Sonoran path and finds what they left behind.

Along with the Sonoran desert, we’re growing ranges that signify different components of the migrant path, together with La Bestia (The Beast), a deadly freight practice that runs by Mexico that 1000’s of migrants trip on prime of to journey throughout Mexico, and the Darien Hole, a jungle between Colombia and Panama.

The crew is a collective of artists, writers, inventive technologists, researchers, and activists dotted throughout the globe. Nations represented by undertaking contributors embody Argentina, Colombia, Guatemala, Honduras, Italy, Mexico, The Netherlands, The UK, and the U.S.

Take Us North has garnered early-stage monetary assist from Microsoft Xbox, Cinereach, and Intelligent Endeavour Video games.

The crew’s efforts have been highlighted on the Video games & SDGs Summit on the UN Headquarters and at GDC this 12 months, and Take Us North was listed among the many prime indie video games at GDC by GamesHub and NPR. The corporate has since showcased at different festivals world wide together with London Video games Competition, A MAZE, Gamescom LatAm, and Tribeca.

A scene from Take Us North.

The corporate acknowledges it has a duty that comes with telling these tales, and it doesn’t take that evenly. So it’s working intently with migration students, anthropologists, and folks with lived expertise to ensure the narrative is grounded, genuine, and respectful. It has assist from companions at Xbox and Cinereach.

The event crew behind Take Us North is dotted throughout the globe, representing over 15 international locations.

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