When Glitterbox burst onto Ibiza’s membership circuit in 2014, it promised the purest joys of disco, home and soul for everybody who might squeeze into the sales space or shimmy underneath the mirror ball. Eleven years, numerous jet-lagged after-parties and a loyal worldwide following later, the label-cum-nightlife-phenomenon has referred to as in London design outfit Studio Moross to tune up its visuals for 2025.
The studio, based by designer and artwork director Aries Moross in 2012, is aware of a factor or two about spectacle. Their again catalogue consists of neon-drenched excursions for Kylie, stage design for the Spice Women and world branding for MTV.
But, reasonably than tearing up Glitterbox’s feather-boa rule guide, the transient requested for a cautious polish. In different phrases, flip up the color and maintain the soul.
Studio Moross anchored the refresh round 5 archetypal “muses”: The Waacker, The Pink Punk, The It Lady, The Lovers and Playa del Pole. Every one channels a well-recognized club-kid power, immediately legible whether or not you’ve got spent nights at Hï Ibiza or solely watched Glitterbox units on YouTube at 3 am. The marketing campaign workforce, led by artwork director Fancy Shews and photographer Paul Perelka, captured the muses in a high-octane shoot.
As a substitute of stamping the identical emblem onto each flyer, the studio assigned a definite color palette, graphic texture and Serial font weight (from Dum Dum Studio’s gloriously distorted kind household) to every persona. The result’s a modular system that may flex throughout a 12 months of tour posters, social stickers and nine-by-sixteen Reels with out sinking into sameness.
Threading the undertaking collectively is a no-nonsense tagline: ‘Made For The Dancefloor’. Easy, sure, however it doubles as a manifesto for Glitterbox’s radically inclusive ethos.
In a membership panorama nonetheless liable to VIP ropes and monochrome techno stylish, the phrase is a pleasant shove to get everybody transferring – stilettos, Crocs, or mobility aids are all welcome.
Studio Moross amplifies that openness by way of movement graphics and short-form video, nudging Glitterbox past static print heritage and into TikTok-native territory. Count on looping animations the place Serial’s blurred weights shimmy in time with thumping hi-hats and LED banners at occasions that drench pavements in candyfloss pink lengthy earlier than the bass drops.
In fact, you may’t speak about Glitterbox with out mentioning Mark Wardel. The British illustrator’s pop-infused portraits have been a visible signature since day one, and the refresh properly retains him centre-stage. Wardel’s new collection of daring, stylised heads pop up alongside the muses, offering a well-recognized anchor for long-time followers whereas slotting neatly into the up to date kind grid.
The logotype – that curling, fast-scribbled word-mark – survives intact too. Studio Moross treats it like a masthead, letting it trip shotgun on posters and merch whereas the supporting graphics riff wildly beneath.
Glitterbox by no means was a homebody, and the 2025 calendar is proof. The refreshed model will debut at Glastonbury’s Dance Village, storm NYC Pleasure, add sparkle to Brunch Electronik in Barcelona, gentle up Glasgow’s Galvanizers Yard and spherical issues off at London’s cavernous Drumsheds. Every cease will showcase a special muse and palette, creating what Aries calls “visible buckets” that maintain the year-long marketing campaign feeling contemporary with out shedding cohesion.
Behind the scenes, Studio Moross has produced an intensive toolkit – model guides, movement templates, social overlays – so Glitterbox’s in-house workforce can riff on the system as new gigs stack up. It is pragmatic design pondering: give the DJs and dancers their cues, then allow them to improvise.
Glitterbox’s success has all the time hinged on neighborhood. The events are well-known for mixing ages, genders, physique varieties and dance kinds with the abandon of a YouTube autoplay queue. The brand new identification amplifies that inclusivity visually, making house for distinction reasonably than squeezing every little thing by way of a single stylistic funnel.
In sustainability circles, we speak about “longevity by adaptability” – constructing a system that may evolve and cut back the necessity for fixed rebranding (and the inevitable waste of reprinting every little thing in sight).
There’s additionally a delicate refusal to chase the present obsession with Brutalist minimalism. Neon gradients, distressed kind and cheeky portraits may really feel retro-camp to some, however they reject the greyscale anonymity that also clings to a lot of membership tradition. In brief, color is again on the menu, and it is ordering the home particular.
