Adora, a brand new Seattle-based advertising and marketing know-how startup co-founded by former Pinterest government Marco Matos and serial entrepreneur Kabir Shahani, emerged from stealth with a platform designed to assist enterprise manufacturers create and measure advertising and marketing content material quicker and extra intelligently utilizing AI.
Based in 2023, Adora says it has already helped early clients reminiscent of Alaska Airways, Brooks Working, and Servco enhance their return on advert spend, lower acquisition prices, and speed up content material creation.
“We consider ourselves as the inner platform that permits an enterprise model to actually exit to market with pace,” Matos advised GeekWire.
The corporate’s AI-powered platform is aimed toward giant enterprise advertising and marketing groups that must coordinate throughout inventive, operations, and efficiency capabilities whereas responding to fast-moving tendencies.
“We’re serving giant enterprise clients which have a ton of complexity inside their organizations,” Matos mentioned.
Adora’s software program is educated on every consumer’s inventive belongings, product catalog, model tips, and first-party information to study an organization’s “model DNA.” The system then generates on-brand advert variations for channels reminiscent of Meta, Google, and Pinterest. Groups evaluate and approve the content material earlier than launch, and Adora’s analytics layer measures efficiency to determine which visuals or messages drive conversions.
“The purpose is to supply extra variations, extra personalised content material — after which ship that content material in a cross-channel optimization manner to determine which channels carry out the most effective for you at a selected seasonal second,” Matos mentioned.
Slightly than counting on a single AI mannequin, Adora has constructed a proprietary “routing system” that dynamically leverages completely different giant language and generative fashions relying on the duty.
“We expect that AI is the subsequent step perform in how entrepreneurs go to market,” he mentioned, noting that AI can increase pace, studying, and iteration.
Adora joins a rising discipline of promoting tech corporations harnessing AI — from trade giants like Adobe and Salesforce to startups reminiscent of Typeface, Jasper, and others.
Adora raised seed funding from Village World, a San Francisco-based early stage enterprise agency chaired by Reid Hoffman. It didn’t disclose precise funding thus far or present particulars on income metrics.
The corporate has round 20 workers, based on LinkedIn.
Matos spent 4 years at Pinterest, the place he led the corporate’s Seattle workplace and helped construct promoting merchandise. He additionally labored in product roles at Fb and Google.
Shahani beforehand served as CEO of Seattle-based advertising and marketing tech startup Amperity, which helps corporations handle first-party buyer information. He co-founded Amperity and earlier launched Appature, a advertising and marketing automation startup acquired in 2013.
Shahani, who abruptly left Amperity in 2023, is now based mostly in New York Metropolis and leads Amp It Up Ventures, which helps software program companies. He’s additionally chairman at Avante, a Seattle startup centered on worker advantages.
“CMO’s and efficiency entrepreneurs might be unleashed to create exponential worth like by no means earlier than,” Shahani wrote in a LinkedIn submit about Adora.
