Scowtt, a Seattle-based startup that wishes to reshape how advertisers optimize paid campaigns, raised $12 million in Collection A funding spherical led by New York enterprise agency Impressed Capital.
Based in 2024, Scowtt helps firms analyze their first-party CRM knowledge to foretell who’s most probably to transform and the way precious they’ll be. Then it sends these predictions to advert platforms as enhanced indicators to assist enhance return on advert spend and conversions with out requiring entrepreneurs to vary their current instruments, the corporate stated.
Founder and CEO Eduardo Indacochea informed GeekWire that the 10-person startup has $3.2 million in annual recurring income.
Scowtt additionally makes use of AI to work together with prospects and schedule calls. The corporate’s longer-term ambition is to develop past advert optimization right into a broader, AI-driven “working system for progress” that connects advertising and marketing and gross sales utilizing the intelligence already embedded in a buyer’s CRM.
Scowtt is focusing on enterprise advertisers that depend on lead technology and different performance-driven fashions throughout search and social.
The corporate’s timing displays two tendencies: the trade’s accelerating push towards first-party knowledge as privateness guidelines tighten, and the rise of AI as the brand new efficiency lever in paid media. U.S. web advert income grew almost 15% in 2024 to $258.6 billion, and extra progress is predicted in 2025.
Indacochea spent greater than 13 years at Microsoft earlier than management stints at Google and most not too long ago Meta, the place he was a vp in promoting.
Abhishek Priya, Scowtt’s head of engineering, was director of engineering at Everlaw and is a former engineering supervisor at Meta. Eric Schwartz, chief income officer, was an exec at Scibids Know-how and MiQ.
Scowtt was beforehand featured in GeekWire’s Startup Radar highlight.
LiveRamp Ventures, Angeles Buyers, and Angeles Ventures additionally invested within the Collection A spherical. Whole funding up to now is $13 million, together with a $1 million pre-seed spherical final 12 months.
