Seattle startup Ambassador raised $7 million to gas progress of its software program that helps corporations observe and act on buyer suggestions.
Advertising and income groups use Ambassador to handle buyer referrals, surveys, loyalty applications, e-mail outreach, and different engagement instruments from a single platform. The corporate says it really works with greater than 200 clients globally, together with giant enterprises in telecom, fintech, and B2B software program.
The funding coincides with the launch of HiroAI, the corporate’s new AI layer designed to research buyer engagement knowledge throughout completely different techniques and advocate actions to enhance retention and income.
Ambassador says HiroAI is designed to help advertising groups by surfacing insights and guiding subsequent steps — however not fully automate choices. The corporate is betting that companies need fewer disconnected instruments and extra automation as groups shrink and budgets tighten.
“We’re truly constructing essentially the most related AI suggestions community on the planet,” stated CEO Geoff McDonald.
McDonald stated Ambassador is utilizing AI itself to switch some guide inside work akin to lead scoring and buyer outreach. The corporate has 22 staff.
Ambassador was acquired from Intrado in 2021. McDonald beforehand co-founded and led Seattle startup Aspect Information.
The most recent funding spherical consists of funding from former Zipwhip executives and staff, together with Zipwhip co-founder John Larson, who’s chief technique officer and co-founder at Ambassador. “That is my private greatest guess I’ve made as an investor,” Larson stated.
Different backers embrace Archibald Cox Jr., former chairman of Barclays; VentureUs; former Zipwhip exec James Lapic; and Seattle-based traders Cliff Monlux and Paul Stahura. Complete funding so far is $11 million.
