Seasalt Cornwall, the family-run clothes model impressed by coastal dwelling, plans to open 10 new shops throughout the UK in 2026. This growth defies retail challenges, together with retailer closures and declining excessive road visitors, as the corporate targets market cities and choose London areas like Kensington and Richmond.
Strong Progress Amid Retail Pressures
The model at the moment operates 79 retailers within the UK and Eire, plus 4 retailers within the US and New Zealand. Seasalt nears completion on three new UK websites for early 2026, with further openings deliberate later within the 12 months. Paul Hayes, chief govt, highlighted the corporate’s resilience: “It has undoubtedly been a difficult 12 months for the retail trade, with new challenges persistently going through our sector, and that is unlikely to alter considerably as we transfer into a brand new 12 months. Nevertheless, we have now constructed a really resilient enterprise mannequin, notably over the past 5 to 6 years, and we’re assured we are able to navigate these instances and proceed our progress trajectory.”
Heritage and Signature Fashion
Based in 1981 in Penzance, Seasalt started promoting sturdy workwear to native fishermen and farmers. Three brothers—Neil, Leigh, and David Chadwick—expanded their father Don’s unique Common Clothes Shops into the trendy model. Iconic objects like anoraks, pocketed jersey and denim attire, and woolly jumpers attraction to canine walkers, school-run dad and mom, and followers of timeless, whimsical designs constructed to final.
Sustainability and Buyer Enchantment
Consumers reward Seasalt for its sustainable practices, together with UK-based manufacturing, non-toxic supplies, sturdy clothes, paper packaging, and a take-back scheme providing £25 retailer credit score for returned objects. Resalable items seem on the Reskinned web site or eBay. One buyer famous: “Sea Salt has attire with pockets and that’s higher than something. Additionally, a lot better high quality than skinny low-cost garbage.” The model shares at main retailers like M&S, Subsequent, and Bloomingdales.
Balanced Views and International Ambitions
Not all suggestions is glowing. Some customers examine it to opponents, calling it “center class boring garments” or suited to “middle-aged” seaside walkers needing dear hoodies. Regardless of this, Seasalt eyes EU progress in japanese Europe and Scandinavia, as much as 20 US shops over three years, Irish expansions in Wexford and Cork, and a 2026 launch at Australia’s David Jones division retailer.
