The Newt in Somerset, famed for its orchards and cyder-making custom, has unveiled a refreshed identification for its Positive Cyder assortment, crafted by London studio Right here Design. The brand new look attracts on the property’s panorama, folklore and historical past, balancing refinement and rustic honesty to place Positive Cyder among the many world’s most prestigious drinks.
“Our place to begin was the deep heritage of Positive Cyder itself, a drink as soon as thought-about the peer of the continent’s best wines,” the workforce at Right here explains. “In reality, Seventeenth-century diarist John Evelyn referred to as cider ‘the Native Wine of England’. We needed to revive that sense of status, however in a manner that felt related at the moment.”
The brand new identification celebrates cider’s historic significance whereas embracing fashionable design cues and sustainability. Grounded in Somerset’s tradition and mythology, the challenge seeks to reawaken a drink as soon as considered noble by reviving its historical story for a recent viewers.
When Right here first visited the property, its artistic workforce discovered inspiration within the web site’s layered historical past, from the wyverns carved into stone and suns embedded in pathways to the apple lore stretching again generations. These discoveries formed a woodcut-inspired visible world, the place each bottle tells a story drawn from native fable and panorama.
“Wyvern Wing, for instance, references the property’s personal wyvern and grotto,” Right here says. “In Somerset lore, these legendary beasts have been symbols of power and safety, guardians of the land, so this cyder celebrates one thing valuable, tucked safely underneath the creature’s wing.”
Different bottles within the vary embody Ice Cyder, impressed by the legendary Isle of Avalon – the place King Arthur was mentioned to relaxation – and Yarlington Mill and Dabinett, each nods to apple varieties first found rising wild close by. Every title comes with a narrative of probability and cultivation, echoing the area’s character and folklore.
Collectively, the bottles kind a set of narratives which can be each historical and alive, and weave Somerset’s pure, historic and inventive identification right into a premium drinks expertise. The illustrations, harking back to medieval craft, are paired with fashionable restraint in sort and structure, putting a stability between luxurious and authenticity.
“The stability got here by way of materials and tone,” Right here explains. “We mixed the fantastic detailing and restrained typography of a luxurious wine with tactile, crafted textures that talk to the cider’s orchard origins. It was about discovering sophistication with out dropping honesty.”
Sustainability additionally performed a vital position. Whereas the core 750ml bottle retains its acquainted silhouette, it has been redesigned to weigh virtually 300 grams much less. This delicate but vital transfer reduces transport emissions whereas sustaining a way of class.
“We needed the bottles to really feel lighter in hand, elegant reasonably than imposing, with out compromising on high quality,” says Right here. “It is an instance of how design could make sustainability really feel fascinating – by way of kind, proportion, and materials honesty reasonably than overt messaging.”
With the Positive Cyder vary destined for high eating places, bars, and retailers worldwide, the visible language wanted to face up in rarefied firm. The design attracts delicate cues from the world of fantastic wine and spirits—symmetry, readability, and hierarchy—nevertheless it’s the storytelling that offers every label its individuality. Distinct palettes and finishes assist each bottle really feel collectable but cohesive inside the household.
Right here reveals that the collaboration with The Newt’s in-house workforce was key. “We labored carefully with The Newt’s workforce all through, immersing ourselves within the orchards, archives, and mythology,” the studio remembers. “Their information of Somerset’s panorama and apple heritage was invaluable, from the symbolism within the Manor Home ephemera to the tales behind every selection.”
The result’s a set that feels each timeless and up to date. It is as a lot an expression of Somerset’s soil as its spirit. Right here says: “Each bottle seems like a bit of Somerset, rooted in place, wealthy in historical past, however informed with up to date readability.
“When somebody picks up a bottle, we hope they really feel that depth – that they are holding not only a scrumptious drink, however a narrative of land, fable, and fashionable craft introduced again to life.”
