Seattle-based electric-bike maker Rad Energy Bikes, which grew into the main e-bike vendor in North America through the pandemic, is combating for survival because it faces “vital monetary challenges,” the corporate confirmed on Monday.
Rad filed a Employee Adjustment and Retraining Notification (WARN) with the Washington state Employment Safety Division on Friday. An organization spokesperson advised GeekWire the submitting was a part of “advance written discover of a possible cessation of operations that would happen as early as January 2026.”
The closure would spell the tip of the corporate and mark a shocking collapse for Rad Energy Bikes, which was as soon as Seattle’s highest-profile client {hardware} startup, driving pandemic-era e-bike demand to unicorn standing.
In line with the WARN submitting, a shutdown would impression 64 jobs at Rad’s headquarters location in Seattle’s Ballard neighborhood. Affected positions embody the corporate’s CEO, CFO, a number of director-level roles, customer support reps, and bike mechanics. Rad additionally operates retail areas in 9 cities within the U.S. and Canada.
“No last choices have been made, and these notices are precautionary,” the Rad spokesperson stated. “Rad’s management is actively pursuing all viable choices to maintain the corporate working.”
These choices embody funding to maintain the corporate transferring ahead or an acquisition of Rad, which has raised greater than $329 million so far. One “very promising deal” was near completion and appeared prone to shut, however didn’t “come to fruition.”
In a letter to staff (beneath), the corporate stated that it “didn’t anticipate the sudden drop in client demand from Covid-era peaks” and that as well as it was coping with challenges “within the type of tariffs and the macroeconomic panorama.”
In line with the letter, a collective mantra has emerged on the firm: “Save Rad.” For years, the slogan of selection has been “Trip Rad.”
The corporate remains to be promoting bikes on its web site and selling offers for Black Friday.
The submitting with the state is in compliance with Washington’s Mini-WARN Act, which went into impact July 27, and “requires employers with 50 or extra full-time staff within the state to supply 60 days’ advance written discover for mass layoffs or enterprise closures impacting 50 or extra staff.”
Rad was conceived in 2007 by co-founders Mike Radenbaugh and Ty Collins, who met as college students at Humboldt State College in Northern California and constructed their first e-bike collectively. After years of doing customized conversions of conventional bikes to electrical, they launched their firm as a direct-to-consumer model in 2015.
Rad noticed large demand amid the pandemic as extra folks purchased e-bikes. Its gross sales and workforce surged and it raised greater than $300 million from buyers in 2021. The corporate was valued at $1.65 billion that 12 months, in line with PitchBook, making it certainly one of a handful of “unicorn” startups within the Seattle area on the time.
Rad operates out of a headquarters and flagship retail location on NW 52nd Avenue in Seattle’s Ballard neighborhood.
The corporate is at the moment led by CEO Kathi Lentzsch, who beforehand ran Bartell Medicine as CEO earlier than the corporate bought to Ceremony-Assist in 2020. She additionally led corporations together with Gump’s and Elephant Pharmacy, and held exec roles at Enesco, Pottery Barn and World Market.
Lentzsch changed Phil Molyneux, the previous Sony president who stepped down earlier this 12 months after main Rad for greater than two years.
Seattle entrepreneurs Darrell Cavens and Mark Vadon, who helped develop on-line retail giants Blue Nile and Zulily, invested in Rad in 2019.
The corporate raised $25 million in 2020, led by Vulcan Capital and Sturdy Capital Companions LP, and by Might of that 12 months because the pandemic took maintain, Rad was fielding a 297% improve in demand because of speedy adjustments in client transportation and train habits.
As the worldwide electrical bike market exploded, Rad took on one other $150 million in 2021 from big-name buyers corresponding to Counterpoint World (Morgan Stanley), Constancy Administration & Analysis Firm, The Rise Fund, the worldwide impression investing platform managed by TPG, and funds and accounts suggested by T. Rowe Worth Associates.
Later that 12 months, as ridership surged, Rad raised one other $154 million.
In April 2022, the corporate started a sequence a layoffs, slashing 100 jobs from its 725-person workforce as a part of what it described as a restructuring. One other 63 staff have been reduce in July, and extra adopted in December.
Radenbaugh stepped down as CEO and was changed by Molyneux, who was employed as president and COO earlier in 2022.
Layoffs continued into 2023 and 2024, and the corporate stopped promoting its bikes to clients in the UK and European Union.
Rad’s struggles come amid a broader cooling of the e-bike market. Europe’s VanMoof filed for chapter in 2023, whereas Belgium-based Cowboy and different rivals have struggled to seek out sustainable footing after pandemic-era highs. Rising prices, tariffs and different elements have compelled a number of electric-bike makers to downsize or search consumers.
Copy of the letter the corporate despatched to Rad Energy Bikes staff:
As you’re conscious, Rad Energy Bikes Inc. (“Rad”) has confronted financial challenges following the pandemic impacts. Like different corporations within the conventional and e-bike business, Rad didn’t anticipate the sudden drop in client demand from Covid-era peaks. Rad has made vital progress in promoting down the substantial extra stock of completed items constructed up throughout Covid and has been working to attenuate its liabilities for uncooked supplies bought throughout or shortly after Covid. Nevertheless, Rad continues to face vital monetary challenges, together with within the type of tariffs and the macroeconomic panorama.
For the previous a number of months, govt management has explored other ways to proceed Rad’s enterprise, together with strategic partnerships with different corporations that would purchase the corporate or present funding so the corporate may hold transferring ahead. Till not too long ago, one such choice appeared very promising and gave the impression to be prone to shut. Sadly, that didn’t come to fruition. Management remains to be working to seek out different viable choices to maintain the Rad model alive. The collective mantra has been and can proceed to be, “Save Rad.”
Rad is nothing with out its folks and desires to make sure that all staff are taken care of and offered for to the fullest extent possible. Govt leaders are hopeful {that a} viable answer will probably be discovered to make sure that Rad group members stay gainfully employed for the foreseeable future. Nevertheless, to be totally clear, regardless of our collective efforts, it’s potential that this may increasingly not occur, and Rad could also be compelled to stop operations. Within the occasion that happens, Rad is offering this discover to you to fulfill any obligation that will exist below the federal Employee Adjustment and Retraining Notification (WARN) Act and the State of Washington’s “mini-WARN” Act (collectively “the WARN Acts”). Whereas Rad hopes this discover is in the end pointless and doesn’t concede that the WARN Acts apply or that discover is required, the corporate nonetheless needs to supply as a lot discover of the potential closure as potential.
To be clear, Rad’s leaders are nonetheless combating to seek out methods to proceed and emphasize that the cessation of Rad’s operations will not be a foregone conclusion. What we do now as a group can impression the mission to Save Rad. Rad wants each group member to maintain offering glorious service to maintain combating.
Within the occasion the corporate is compelled to shut, Rad could be required to stop operations on January 9, 2026 or inside 14 days thereafter. In that case, Rad expects that any cessation of operations will have an effect on all areas and departments, will probably be everlasting in nature, and that each one staff will probably be terminated efficient January 9, 2026. The cessation of Rad’s operations wouldn’t be the results of relocation or contracting out the corporate’s operations or the affected staff’ positions. The affected Washington state staff (listed beneath) should not represented by any union and there are not any bumping rights relevant to the affected staff.
Pursuant to the WARN Acts, this discover is relevant solely to these staff assigned to the Seattle workplace situated at 1121 NW 52nd Avenue, Seattle, WA 98107, or distant staff reporting to the Seattle workplace. Nevertheless, Rad has elected to inform all staff, no matter location, and supply the identical info concerning Rad’s monetary scenario and potential subsequent steps. All different areas make use of lower than 50 people and should not topic to the WARN Acts’ formal discover necessities.
Rad’s Employee Adjustment and Retraining Notification:
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