From social media sensation to in-store expertise, Pores and skin Cupid has made its long-awaited transfer into bodily retail. The cult Okay-Magnificence retailer, based by Melody Yuan in 2020, has opened its first flagship retailer in central London — a vivid, multi-sensory area created in collaboration with next-generation retail design company YourStudio.
The shop marks a brand new chapter for the digital-first model, which has constructed a loyal on-line following of greater than 1.5 million “Cherubs” throughout social media. The flagship interprets that sense of neighborhood and pleasure right into a bodily setting that’s greater than only a place to buy.
“With retail, it is essential to create an area the place folks can join,” says Melody. “Our retailer is community-first, a spot the place folks really feel seen and supported. We needed a flagship that was greater than only a store.”
Positioned on Charing Cross Highway, the three,000-square-foot area has been designed to evoke the purity and precision of Korean magnificence rituals whereas reflecting the playful, expressive power of latest Korean design. The surroundings feels each refined and uplifting, characterised by delicate, tactile supplies, assured color accents and sculptural architectural strains. The entire thing is dropped at life with rigorously thought-about lighting that casts a heat, inviting glow all through.
YourStudio, the inventive crew behind the design, needed to seize the twin essence of formality and discovery that underpins Okay-Magnificence. Curated shows lead guests by way of the steps of a standard skincare routine, whereas interactive testing zones encourage hands-on exploration. On the coronary heart of the shop is Cupid World, a neighborhood hub that rewards loyalty, sparks dialog, and strengthens the bond between model and viewers.
“Translating Pores and skin Cupid’s digital success right into a bodily area has concerned greater than making a showcase for merchandise,” says Lisa Crutchley, inventive director at YourStudio. “It has been designed to be the cornerstone of the model’s neighborhood.
“The flagship displays a broader shift in retail, from transactional procuring to areas that foster connection, training, and storytelling.”
Architecturally, the area is anchored by a dramatic entrance framed by delicate arches and a Barrisol ceiling set up that glows like an evening sky. The function, based on YourStudio, was conceived as a metaphor for Pores and skin Cupid’s guiding ethos of uplifting, inspiring, and making magnificence really feel boundless.
Since launching 5 years in the past as Melody’s private ardour venture, Pores and skin Cupid has grown into one of many UK’s main Okay-Magnificence platforms, identified for its mixture of trusted experience and joyful storytelling. The flagship cements that repute, providing each longtime followers and new guests a spot to expertise the model’s world first-hand.
In some ways, the shop displays the subsequent evolution of magnificence retail: it is much less about transactions and extra about transformation. It invitations guests to decelerate, check and be taught, and in the end really feel a part of one thing greater than a model.
“Working with YourStudio, we have created one thing that can spark pleasure, change into a house for our loyal neighborhood of Cherubs, and invite exploration from new prospects who will uncover us,” provides Melody.
The Pores and skin Cupid flagship formally opened its doorways this autumn at 119 Charing Cross Highway, London, marking an thrilling new period for each the model and the rising affect of Okay-Magnificence tradition within the UK.
