Pangram Pangram has unveiled a brand new web site that goals to do greater than merely promote fonts. The Montreal-based kind foundry, recognized for its trendy and meticulously crafted typefaces, has rebuilt its platform from the bottom up, prioritising a smoother, extra intuitive consumer expertise whereas letting the fonts themselves take the highlight.
Whereas Pangram Pangram’s earlier website attracted awards and reward for its placing design, Matt Desjardins, founding father of the foundry, explains it had outgrown its function. “Though our outdated website had its second – it received awards, individuals beloved the look – it simply did not sustain with the place the foundry was heading,” Matt says.
As Pangram Pangram’s library expanded, the neighborhood constantly raised suggestions that, whereas the outdated website regarded lovely, it was tough to navigate and check the rising vary of kinds. The redesigned web site addresses this head-on, rethinking how individuals uncover, check, and license fonts in a manner that feels as premium and thought of because the typefaces themselves.
“The aim was to fully rethink how individuals discover fonts, find out about them, check them, and finally license them,” Matt explains. “It needed to really feel simply as premium and crafted because the typefaces themselves.”
At first look, the positioning feels pared again and stylish, but nonetheless distinctly Pangram Pangram. That steadiness was essential to the design course of. “The concept was: let the fonts converse,” Matt says. “So the positioning wanted to be minimal and unobtrusive, no litter, no distractions, however nonetheless really feel like us.” Refined moments of persona – from playful transitions to micro-animations – create simply sufficient heat with out overshadowing the sort.
Matt references Dieter Rams’ philosophy of “as little design as potential” as an anchor for the artistic strategy. By lowering visible noise, the brand new website turns into a canvas that permits Pangram Pangram’s fonts to shine, drawing customers deeper into the foundry’s world.
Curiously, the redesign additionally attracts from surprising sources past pure digital design. Matt factors to editorial influences as a key reference, mixing modernist grid methods with a magazine-inspired sense of rhythm and hierarchy.
“There is a rhythm to the format that displays that,” he says. The end result feels subtle, borrowing from high-end branding and product storytelling to create a curated, nearly gallery-like really feel.
From a performance perspective, Pangram Pangram has put an actual emphasis on usability. The searching expertise is now extra strong and scalable, with enhanced filters, search instruments, view modes, and sorting capabilities to assist customers navigate the increasing library with higher ease. Font pages themselves have been absolutely reimagined, showcasing much more detailed specimens, alternate glyphs, options, and provoking utilization concepts.
Testing fonts has additionally grow to be much more dynamic and interactive, due to upgraded previews and higher dwell rendering – even for variable fonts – giving designers a a lot clearer sense of how kind will carry out in context. With regards to licensing, Pangram Pangram has launched easier, clearer choices alongside an expanded Font Starter Pack, providing a beneficiant business licence for smaller tasks and an even bigger suite of fonts and mockups.
The evolution would not cease at performance, although. The brand new website additionally strengthens Pangram Pangram’s mission to nurture a wider design tradition. Its rising Journal, now known as the Academy, is positioned as an area for storytelling, inspiration, and training.
“Fonts are instruments, sure, however they’re additionally a part of a a lot greater dialog,” Matt says. By the Academy, Pangram Pangram can discover designer tales, behind-the-scenes processes, and wider cultural conversations round typography.
Alongside this, the expanded Fonts in Use part celebrates work from throughout the artistic trade that leverages Pangram Pangram typefaces, serving up a recent dose of neighborhood inspiration. As Matt places it, the goal is to construct a real platform, not only a store window: “We wish Pangram Pangram to be greater than only a place to purchase fonts. It must be a platform for training, inspiration, and neighborhood.”
For a foundry whose typefaces already really feel totally up to date and accessible, the brand new web site seems like a pure subsequent step: a spot the place artistic minds can’t solely uncover nice kind but in addition participate in a wider, evolving dialog about design. Pangram Pangram has got down to construct a extra significant bridge between its craft and its neighborhood, and with a platform as thoughtfully designed as its fonts, it is effectively on its manner.
