Ocean Bottle, the social influence enterprise combating ocean plastic, has unveiled a recent model id designed to match its bold mission and ever-expanding attain.
The London-based firm, identified for its reusable bottles that fund the gathering of ocean-bound plastic, partnered with Made Thought and Tokyo Calm to rebuild its model from the bottom up, with outcomes that really feel each highly effective and purpose-driven.
At its coronary heart, the model refresh is way over a visible overhaul. It represents what co-founder Will Pearson calls “a strategic, inventive and operational shift that basically effective tunes how we present up on this planet.”
As Ocean Bottle continues to scale – particularly within the U.S. market, the place its merchandise are actually stocked in REI and Nordstrom – the corporate wanted a system that would preserve tempo with its progress. “Extra centered, constant, and emotionally related to our DNA and why we began within the first place,” as Will describes it.
Since launching in 2018, Ocean Bottle has turned the common-or-garden water bottle into a robust catalyst for change. Every buy funds the equal of 1,000 plastic bottles in assortment weight, with native collectors incomes not solely honest wages but in addition entry to very important social providers, similar to schooling, healthcare, and monetary safety.
Initiatives throughout Indonesia, the Philippines, Kenya, Brazil, Egypt, and India have all benefited from Ocean Bottle’s mission. So far, it has stopped over 20 million kilograms of plastic – equal to 1.8 billion bottles – from reaching the ocean.
But, as its ambitions grew, so did the necessity for a model id that would talk its story clearly, credibly, and persistently. Made Thought stepped in to conduct an intensive model audit, serving to Ocean Bottle outline new inventive pillars and a refreshed tone of voice rooted in honesty and emotional connection.
In keeping with Millie Allen, head of promoting, “This refresh reconnects us with the emotion and urgency behind our mission and offers us the instruments to speak it clearly, boldly, and persistently.”
From there, Tokyo Calm constructed a future-proof digital design system engineered for a rising world viewers. The brand new id feels daring and adaptable, making it simple to scale and share throughout the total spectrum of channels, which was a significant step for an organization whose viewers now spans the globe. Internally, Ocean Bottle’s personal workforce led the cost of refining each final ingredient, making certain the model felt coherent and true to its function.
There is a deliberate sense of transparency in how the model exhibits up that extends past the floor. At a time when greenwashing stays a priority within the sustainability area, Ocean Bottle needs its message to be as genuine and data-driven as potential.
By its influence platform, Ocean Co, clients can exactly hint the place their cash makes a distinction, seeing how their buy helps native collectors and coastal communities. This unflinching dedication to proof and openness is mirrored within the model’s new tone of voice and its visible expression.
With up to date pointers, versatile templates, and streamlined property, Ocean Bottle is well-positioned for its subsequent section of progress. Past its core product, the model continues to discover methods to scale systems-level influence, aiming to stop a staggering 7 billion ocean-bound plastic bottles from coming into the ocean by 2025. It is an bold goal, however one which feels extra achievable with a model id that matches its scale and urgency.
It is laborious to overstate simply how emotionally resonant Ocean Bottle’s mission stays. The brand new look and language have fun the folks behind the influence: native communities, passionate staff, and engaged clients who wish to play a component in fixing one of many planet’s most urgent challenges. It looks like a model constructed to ask everybody in, eradicating limitations and sparking change by means of one thing as acquainted and day-after-day as a water bottle.
By balancing strategic readability with an unshakable sense of function, Ocean Bottle’s newest model evolution proves that sustainability does not must be worthy or joyless. It may be dynamic, design-led, and even hopeful.
Because the oceans face unprecedented pressures, it is exactly this mix of creativity, credibility and optimism that would flip the tide.
