Music lovers, rejoice! Noah Kahan teamed up with Mastercard to debut the official music video for his newest single, “The Nice Divide,” throughout a 2026 GRAMMY Awards industrial break in Los Angeles, California, on Feb. 1.
Not solely did followers get a take a look at the emotional music video forward of his forthcoming album, dropping Friday, April 24, however now they’re getting the possibility to expertise the music dwell, each by Mastercard Priceless Experiences with Kahan and on The Nice Divide Tour kicking off Thursday, June 11.
To have a good time, Mastercard launched a sweepstakes, encouraging eligible cardholders to seek out as many Easter eggs as potential within the music video, for an opportunity to attend an intimate album listening occasion with Kahan in Nashville, Tennessee, or a Priceless Expertise to his summer time tour, impressed by The Mastercard Assortment, a world suite of elevated eating, leisure, and journey advantages.
“’The Nice Divide’ has taken on a lifetime of its personal due to the followers,” he stated in a press launch.
“This partnership with Mastercard felt like a pure strategy to honor that connection and switch it into one thing we are able to expertise collectively. From the video to the moments we’re creating, it is all about celebrating the neighborhood that is been there from the beginning,” the songwriter added.
And Kahan is simply as enthusiastic about what’s forward.
On the GRAMMYs pink carpet, the hitmaker instructed ET’s Kevin Frazier, “It is gonna deliver a number of actually, actually cool alternatives to followers to get nearer to the music course of.”
This consists of listening to extra about what impressed the heartfelt observe.
“The track is about two people who find themselves associates, however there’s a number of distance between them. … I am actually blissful to see individuals connecting with it and discovering their very own individuals of their lives that they need they might attain out to as nicely,” he instructed ET.
“I’ve labored actually arduous to make this music as emotional as potential and have as a lot illustration of the place I’m in my life and I hope they really feel that too, he continued.
And even when you do not snag one of many sweepstakes prizes, you’ll be able to nonetheless be a part of the enjoyable. Mastercard is giving World Elite and World Legend Mastercard (TM) cardholders particular entry by The Mastercard Assortment to Most popular and VIP tickets for Kahan’s summer time tour starting Feb. 12.
For official guidelines and to enter the sweepstakes, go to priceless.com/noahkahansweeps earlier than it ends on Feb. 11. No buy is important to take part. Open to Mastercard cardholders previous to 2/2/26 who’re everlasting authorized residents of fifty US/DC & authorized age of majority.
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