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Earlier than the beginning of the 2025 season, the NFL partnered with Breitling on a multi-year international deal that designates the Swiss watchmaker the official timepiece of the league.
This settlement is the inaugural collaboration between the NFL and Breitling, which now turns into the league’s first-ever international luxurious timepiece accomplice.
As this partnership begins, Breitling is commemorating it with two NFL crew version collections — the Chronomat Automated GMT and the Endurance Professional. Each collections are specifically designed for every of the 32 groups within the NFL.
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A Philadelphia Eagles fan wears a Breitling watch as a part of a brand new partnership with NFL. (Breitling)
“This partnership unlocks new potentialities and worth for the NFL, permitting us to set a brand new normal for our model,” Renie Anderson, government vp and chief income officer for the NFL mentioned in a press release. “We stay up for integrating the daring spirit of Breitling with the ability of our sport to attach with followers via significant, lasting merchandise and tailor-made experiences tied to a few of the league’s largest moments.”
Breitling has been part of the NFL on a smaller scale up to now, having collaborated with the Baltimore Ravens within the Nineties with a limited-edition Chronomat. However it is a “defining second” for the model, says Breitling CEO Georges Kern.
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“The NFL brings individuals collectively: households, mates, complete communities. It’s concerning the moments you share and the traditions you construct over time. That’s what we wished to replicate in these watches. It’s one thing you put on with delight and at some point cross on, alongside together with your love for the sport.”
Breitling could have model activations throughout key NFL occasions, together with Tremendous Bowl LX, all through the 2025 season, which additionally consists of presenting customized timepieces to pick winners on the 2026 NFL Honors.
Fashions carrying Breitling watches (Breitling)
The watchmaker can be launching an initiative on a world scale, which stays a key purpose for the NFL. World enlargement continues to be a high precedence, and Breitling boutiques shall be concerned with this yr’s worldwide video games in Brazil, Eire, United Kingdom, Germany and Spain.
Kyle Smith, the NFL’s vogue editor, added, “On the NFL, precision and efficiency dwell on and off the sector. Partnering with Breitling and creating the NFL Workforce Editions will enable followers to include that spirit into their look with a press release that’s daring, private and unmistakably tied to their favourite crew.”
The Breitling Chronomat Automated GMT could have a dial coloration that matches every NFL crew’s main coloration. Then, on the contrasting GMT hand, the secondary coloration of that crew shall be featured, really making every bit particular to every crew.
Breitling and the NFL introduced a multi-year international partnership that designates Breitling the official timepiece accomplice of the NFL. (Breitling)
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The Endurance Professional is concentrated on type and sport with a pulsometer scale used to examine coronary heart charge within the main coloration of every NFL crew. There’s additionally every crew’s brand within the six o’clock subdial, whereas the NFL Defend is etched into the titanium caseback of the timepiece.
“The NFL is an unmatched pressure in American tradition, and this partnership strengthens Breitling’s connection to that viewers in an genuine manner,” Thierry Prissert, president of Breitling US, mentioned. “With the NFL crew version collections, Breitling continues to supply followers one thing they’ve by no means had earlier than from a luxurious watchmaker — timepieces that replicate their crew loyalty whereas delivering the design, sturdiness and efficiency Breitling stands for.”
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