Netflix isn’t pretending to play coy about AI anymore. The streaming big confirmed throughout its newest earnings name that it leaned on generative AI to create visible results for The Eternaut, an Argentine post-apocalyptic drama.
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In line with reporting from Engadget, co-CEO Ted Sarandos revealed that the creators of The Eternaut needed a collapsing constructing sequence to anchor a key second within the story. As an alternative of outsourcing the shot to a conventional VFX home, they turned to generative AI instruments.
“Utilizing AI-powered instruments, they have been capable of obtain a tremendous consequence with exceptional velocity,” Sarandos mentioned. “The truth is, that VFX sequence was accomplished 10 occasions quicker than it may have been accomplished with… conventional VFX instruments and workflows.”
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This does not look like a one-off both. Reviews counsel that AI-generated adverts will begin showing mid-stream in 2026 for Netflix’s ad-tier subscribers. However The Eternaut marks a milestone. In line with Sarandos, it accommodates “the very first Gen AI remaining footage to look on display screen in a Netflix unique collection or movie.”
Predictably, not everyone seems to be applauding. Hollywood’s artistic neighborhood stays uneasy — and more and more vocal — about generative AI in manufacturing. Movies like The Brutalist and Late Night time with the Satan confronted backlash for even gentle AI involvement. The problem is already on the radar of SAG-AFTRA, and it’s poised to turn into a flashpoint in future business negotiations.
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Synthetic Intelligence
Netflix
