Nation music star Brantley Gilbert speaks to Fox Information Digital about his newest fairness partnership with Actual American Beer and his 14-year sobriety.
Brantley Gilbert, the seven-time No.1 nation hit singer-songwriter, has skilled a couple of event in his life the place his 14-year sobriety felt like sitting on the sidelines.
“Nothing beats a chilly beer while you’re grilling out or watching a recreation together with your buddies, your loved ones. And as a rustic music songwriter, we write about chilly beer in each different music,” Gilbert instructed Fox Information Digital.
“This can be a probability for these of us which have taken alcohol out of our lives for one cause or one other to drink a chilly beer,” he mentioned, “and share one with our buddies.”
America’s oldest and youngest generations are consuming much less, with U.S. alcohol use hitting its lowest level in almost a century, in accordance with the 2025 Gallup Consumption Habits survey. Solely 54% of adults reported utilizing alcohol final 12 months, with half of 18-to-34-year-olds not consuming in any respect — a steep drop from the 72% of younger adults who did 20 years in the past.
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The will to chop again on alcoholic drinks has poured right into a budding market of non-alcoholic beers and wines, which Gilbert is now proudly part of.
Nation music star Brantley Gilbert speaks to Fox Information Digital about why he is investing in Actual American Beer’s first non-alcoholic providing. (FOXBusiness)
Going from fan to proprietor, the nation music powerhouse is Actual American Beer’s (RAB) newest main fairness associate. He’s spearheading the launch of RAB Zero, the model’s first non-alcoholic drink that guarantees “actual beer vitality” with out compromise.
For each case that’s bought, RAB plans to donate $1 to the usO.
“The RAB people are simply next-level folks, and so they’re patriots,” Gilbert mentioned. “They’re about God, household and nation, and that is simple to get on board with for me.”
Wrestling legend desires to deliver America again collectively, ‘one beer at a time.’
Actual American Beer goals to set itself aside from rivals by making the beer part of a significant expertise moderately than specializing in the product itself. The model launched in 2024 and pays homage to its late founder, Hulk Hogan.
Led by former Anheuser-Busch InBev govt Terri Francis, he beforehand instructed FOX Enterprise that it had been Hogan’s dream to “be larger than Bud Mild” earlier than his loss of life in July 2025 at age 71, simply over a 12 months after launching the corporate.
“[Growing] up, watching wrestling, I believed Hulk Hogan was nearly the second coming, and getting an opportunity to fulfill him and realizing what he was as much as with Actual American Freestyle, I acquired an opportunity to sort of develop into mates with him and writing the theme music for that, what he wished it to sound like,” Gilbert mirrored. “Actually, you understand, the dialog needed to become, what would you like this model to be about? And clearly that was simply all-American.”
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“I do not actually associate with people who I do not consider in or merchandise that I do not use myself,” he added. “Having a stake within the recreation clearly provides to the equation.”
Gilbert, who has been sober since December 2011, defined why he wished a product that allowed folks to take part in “beer moments” with out alcohol.
“I lastly got here to phrases with the truth that I am allergic to alcohol, like I escape in handcuffs and unhealthy choices,” Gilbert mentioned.
“It’s not that I can not drink. It is that I select to not, you understand what I imply? It is a alternative. And I feel persons are just a little extra respectful in direction of that… That is an possibility… for beer lovers like myself to nonetheless pop a prime and cheers your buddies and have a chilly beer with out having all of the unhealthy choices, all of the unfavorable issues that include it.”
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The nation music star views this partnership as a method to carry the torch for his late pal whereas celebrating his personal private redemption as a married dad of three.
He additionally sees 2026 as “a hell of a trip,” even teasing that extra new music is coming.
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“My story is a kind of being blessed… My spouse coming again within the image and giving me an opportunity to like her after not seeing or talking to one another for six or seven years,” Gilbert mentioned. “It’s this sort of redemption story that, with out, frankly, I’d be not in an incredible place.”
“Years down the highway, God keen, we’re cheers-ing and celebrating not simply the success story of this model, however the success story of American patriotism.”
FOX Enterprise’ Daniella Genovese contributed to this report.
