McDonald’s CEO Chris Kempczinski is providing a glimpse into what he believes will form the meals business in 2026.
In a video shared on Instagram this week, Kempczinski outlined three developments he expects to achieve momentum within the yr forward, pointing to fiber-focused choices, sweet-and-spicy taste mixtures and elevated beverage innovation.
“No. 1, fiber goes to be massive,” he stated. “No. 2, candy and spicy, collectively, goes to be a giant meals pattern. And No. 3, you are going to see plenty of beverage innovation. These are my three picks — issues to look out for in 2026. I really feel assured.”
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The McDonald’s chief additionally mirrored on his predictions from final yr, saying he went “three-for-three” in his 2025 forecast.
“I do should do some little bit of a victory lap as a result of this time final yr I used to be requested for my 2025 predictions, and I did say what was going to be massive. It will be protein, it is going be AI, it was going be sauces,” Kempczinski stated. “I feel I went three-for-three. That is fairly good.”
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Kempczinski, who took over as CEO in November 2019, maintains an energetic presence on social media.
His Instagram account, which has greater than 57,000 followers, not too long ago featured movies providing profession recommendation, addressing impostor syndrome and sampling McDonald’s menu objects.
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In a video posted final month, titled “Robust Love with the McDonald’s CEO,” Kempczinski inspired viewers to take possession of their skilled paths somewhat than ready for alternatives to be handed to them.
“The recommendation I’d give is: Bear in mind, no one cares about your profession as a lot as you do,” Kempczinski stated.
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“So, this concept that there is someone on the market who’s searching for you, who’s going to just be sure you get that chance, who places you in the correct factor — nice if it occurs — however on the finish of the day, no one cares extra about your profession than you do.”
