Sydney information anchor Mark Ferguson has scaled again his schedule, presenting the 6pm bulletin from Sunday by Wednesday alongside co-anchor Angela Cox. The duo steps away from Thursday nights, passing the slot to Michael Usher and Angie Asimus.
Strategic Shift for Viewer Features
Community insiders clarify the change goals to spice up the weekend staff’s presence in the course of the week, strengthening Seven’s lineup towards rival 9 within the aggressive scores race. “This setup gives the weekend anchors extra visibility midweek, enhancing weekend efficiency,” one supply notes. “Nobody faces a demotion—it is about flexibility and a extra sturdy weekly schedule.”
Early outcomes present promise. A latest prolonged information bulletin hosted by Michael Usher and Mark Riley drew 1.216 million viewers throughout Seven and 7plus from 7pm to 7:30pm, topping A Present Affair’s 1.181 million by 3 p.c.
Background of Value Pressures and Rumors
Rumors surfaced late final 12 months suggesting Ferguson may scale back from 5 to 4 nights weekly amid monetary strains and intensifying competitors with Channel 9. Seven initially dismissed the hypothesis, stating no announcement had reached newsroom employees.
Nonetheless, insiders point out Ferguson accepted a pay discount to assist alleviate community income challenges. “Income declines immediate such changes, and Ferguson had little alternative,” a supply reveals. Particulars on actual days stay unconfirmed, although the present rotation aligns with Sunday to Wednesday.
Seven has but to concern an official assertion on the matter.
