Lindsey Davidson, founder and CEO of Lenny, is making denim goals come true from her Studio Metropolis, California classic jean outpost.
Rachel Bilson, Whitney Port, Hannah Berner, Carole Radziwill, Katie Lowes, and extra are flocking to the vacation spot for completely worn-in Levi’s, Wrangler, Lee, and uncommon European kinds in each wash conceivable, plus Davidson’s knowledgeable eye.
“My connection to classic denim started early. I used to be a complete tomboy rising up and virtually lived in denims, so when it got here time to construct a model of my very own, it felt solely pure that it might heart on denim and the romance of classic,” she tells ET.
That adoration comes all the way down to the historical past woven into each pair she carries.
“We put a variety of effort into discovering really distinctive washes and silhouettes as a result of that is the magic of classic. No two pairs are the identical. What captivates me most about classic denim is the life it has lived earlier than you. … The whiskering, the fading, and the delicate imperfections are all a part of the allure and what makes classic so particular and one-of-a-kind,” Davidson explains.
To make them much more authentic, the entrepreneur presents one-on-one in individual and digital appointments the place she supplies tailor-made tweaks to the waist, hips, and seat for a flattering match, together with customized embroidery choices.
“The perfect tip for creating the right pair of denims is to begin with a measurement that is near your individual. Lots of people assume they should go up two or three sizes, however that basically solely works when you’re going for a saggy, outsized look.”
As a substitute, her strategy prioritizes the integrity of the denim and the individual sporting it.
“We solely supply customizations that make sense for that particular pair to make sure the match, high quality, and character stay intact. … By honing in on these key match factors, we are able to make considerate adjustments that improve form and luxury whereas conserving the craftmanship of the denims,” she shares.
And whereas requests differ, one common want stays. “With regards to denim, everybody needs their booty to look good. … Shaping in that space could make all of the distinction. … There is no higher feeling than sporting a pair of denims that matches you completely. It is the last word confidence booster.”
That spotlight to element and emotional understanding is strictly why It-girls gravitate towards her.
“Everybody, superstar or not, appreciates one thing private and intentional. … We take the time to know the match, the material, and the way somebody needs to really feel once they placed on their denims,” Davidson says.
“Denim may be such a battle for therefore many ladies, so our purpose is to make the expertise enjoyable and supportive. … We love serving to individuals really feel good in a pair of denims that really looks like them.”
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