- Intel is returning to GPUs to problem Nvidia’s market management straight
- The corporate plans to provide GPUs internally for tighter manufacturing management
- Eric Demers joins Intel from Qualcomm as a key technical determine in GPU improvement
Intel chief govt Lip-Bu Tan has publicly confirmed inside work on graphics {hardware} stays energetic, straight addressing questions on whether or not the corporate intends to remain concerned in that phase.
Talking in the course of the current Cisco AI Summit, Tan stated upcoming merchandise shall be constructed internally and that Intel’s manufacturing arm may even help manufacturing at scale.
When requested if Intel goes to construct GPUs, Tan stated, “I simply employed the chief GPU architect, and he is excellent. I am very delighted he joined me, and it takes some persuasion.”
Hiring selections level to renewed technical focus
Tan’s feedback makes clear Intel is intentionally increasing past its conventional CPU focus to problem Nvidia within the GPU market.
The corporate doesn’t intend to rely solely on exterior suppliers for these chips, and it desires tighter management over improvement and manufacturing.
As a part of its efforts to provide GPUs, Intel not too long ago employed Eric Demers, recruited from Qualcomm after greater than a decade there.
Whereas Demers is a central technical determine within the renewed graphics effort, broader oversight reportedly lies with information heart govt Kevork Kechichian, who joined throughout a restructuring.
The addition of skilled management indicators Intel’s seriousness about getting into high-performance GPU markets, the place Nvidia at present dominates each shopper and AI-focused workloads.
These appointments counsel that the corporate is making an attempt to rebuild inside functionality fairly than merely rebrand older designs.
Analysts word that Intel’s method may affect Nvidia’s technique, particularly as AI instruments and accelerators proceed to drive demand for specialised graphics {hardware}.
Intel’s renewed GPU push highlights the stakes out there for AI and gaming accelerators, areas the place Nvidia has maintained a robust lead.
GPUs are actually central to each gaming and AI workloads, and Intel’s in-house effort positions it to compete straight on this high-margin phase.
By combining GPU improvement with inside manufacturing and leveraging its CPU ecosystem, Intel may provide built-in platforms engaging to enterprise and AI-focused prospects.
Whereas outcomes are unsure, Tan’s hiring decisions counsel a sustained, deliberate push fairly than a short-term experiment.
Traders and rivals are watching intently, as Intel’s entry might strain Nvidia on pricing, product cycles, and ecosystem dominance.
Though Intel intends to be a long-term participant within the GPU market, execution and efficiency will decide whether or not these plans alter aggressive dynamics or stay a technical demonstration.
Observe TechRadar on Google Information and add us as a most popular supply to get our professional information, critiques, and opinion in your feeds. Ensure to click on the Observe button!
And naturally you can too comply with TechRadar on TikTok for information, critiques, unboxings in video kind, and get common updates from us on WhatsApp too.
