In case you ever make it to Singapore, ArtScience Museum is properly value a cease. Sitting at Marina Bay Sands, it is well-known for its lotus-shaped constructing and for internet hosting exhibitions that carry collectively the very best of artwork, science, tradition and expertise.
Since opening its doorways in 2011, the venue has staged world-class exhibitions spanning a outstanding breadth, from legendary artists reminiscent of Leonardo da Vinci and Salvador Dalí, to immersive exhibitions by the likes of TeamLab, to the frontiers of massive information, particle physics, paleontology and the mysteries of area exploration.
With its fifteenth anniversary as one among Singapore’s most necessary cultural establishments fast-approaching, it is now reintroducing itself with a brand-new identification. Timed to coincide with a serious exhibition referred to as One other World Is Potential, the rebrand is greater than beauty. It is a assertion in regards to the function museums can play in shaping the longer term.
Greater than a facelift
The rebrand is constructed on the precept of convergence: the concept essentially the most modern considering occurs when completely different disciplines come collectively. This idea has essentially formed the design language of the general model world, creating a visible system that embodies fusion and collaboration.
The artistic work, developed by Venture 3 Company, manages to be each constant and versatile, so it will possibly stretch throughout very completely different touchpoints with out dropping its thread. That is one thing many museums battle to tug off, but it surely’s managed it brilliantly right here.
“As a spot the place artwork, science, expertise and tradition intersect, it was crucial that the refreshed ArtScience Museum model embody a way of concepts coming collectively and creating area for brand new and modern types of inventive follow, analysis, neighborhood and tradition,” explains Greg Stogdon, artistic at Venture 3 Company.
Core components embrace ArtScience Artex, an tailored typeface by Optimo, which does a fantastic job of balancing readability with distinctiveness and embodies the Museum’s future-focused outlook. There’s additionally a brand new, versatile color palette, constructed on each core monochromes and dynamic converging palettes drawn from key exhibition visuals and artworks.
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Mockup
There is a refreshed brand suite, that includes a simplified image and lock-ups that convey a daring and up to date look. And every part provides as much as a holistic visible system, extending throughout exhibition collaterals, merchandise, wayfinding, digital and movement graphics.
A residing identification
Operating till February, One other World Is Potential brings collectively artists and designers who think about various futures. And that makes it the proper showcase for the brand new identification.
Right here, the precept of convergence is not simply written on a wall someplace; it is skilled immediately. Guests wander via speculative design tasks and futuristic architectural fashions that display how artwork, science and expertise can come collectively to create one thing fully new. The exhibition does not simply showcase the brand new visible identification; it reveals what convergence seems like in follow.
That focus goes past exhibitions, too. In 2025, the museum views itself not simply as a gallery, however as a platform for broader conversations about our shared future. Its design language—constructed on convergence, intersection and collaboration—displays that ambition.
“Our new visible identification takes the Museum’s founding spirit of bringing artwork and science collectively, giving it contemporary expression for right now,” says Honor Harger, vp of ArtScience Museum. “At its coronary heart lies the assumption that bringing individuals collectively on the intersection of artwork and science opens highly effective pathways to discover our shared future.”
Altering instances
The rebrand arrives at a second when museums all over the place are asking how you can keep related. With AI anticipated to remodel the artistic industries and local weather change prompting us to reassess our lifestyle, establishments are below strain to do extra than simply placed on reveals.
ArtScience Museum’s reply is to double down on what makes it completely different: utilizing convergence as each a curatorial philosophy and a design precept to think about new futures. That is the way it’s managing to remain each an area favorite and a worldwide draw.
For creatives, the larger lesson is that this: ambition and authenticity can go hand in hand. Typically the boldest transfer is to not reinvent your self utterly, however to sharpen and make clear what you already stand for via a unified design language.
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As Singapore heads in direction of its sixtieth anniversary, and the world faces a future filled with challenges, ArtScience Museum’s refreshed model highlights how cultural establishments can step up; by asking robust questions, imagining options, and main the best way via the ability of convergence.
Takeaways for creatives
So what are the teachings right here for anybody engaged on model or identification tasks? Listed below are the takeaways that stand out to me personally.
Embrace convergence. As an alternative of conserving completely different components separate, ArtScience Museum’s rebrand reveals how bringing disciplines collectively creates one thing extra highly effective than the sum of its elements.
Maintain issues constant. From the signage within the gallery to the digital platforms, the brand new design hangs collectively fantastically. It is versatile sufficient to adapt to completely different reveals, however nonetheless looks like one voice.
Make ideas seen. The museum’s huge thought of convergence does not simply seem within the advertising copy; it is constructed into the exhibitions and the customer expertise immediately via a cohesive design language that displays this precept.
