- Google simply confirmed off its forthcoming Pixel 10 in a contemporary teaser
- The 30-second commercial not-so-subtly takes goal at Apple delaying the brand new Siri
- It tells the viewer to “Ask extra of your cellphone.”
We’re simply 16 days away from Google exhibiting off its Pixel 10 household alongside another units, and a brand new teaser gave us a contemporary have a look at the smartphone, but additionally a reminder from the tech big.
Alongside some sneaky pictures of the left and proper facet in addition to a virtually full reveal of the rear of a Pixel 10, together with the truth that the ‘digicam bar’ is sticking round whether or not you prefer it or not, Google writes, “Ask extra of your cellphone.”
It’s a standard theme of the teaser commercial dubbed “Google Pixel 10 | Quickly” and never so casually calls out Apple over its delay in rolling out the AI-powered Siri. Whereas the commercial doesn’t point out Apple, the narration kicks issues off by saying, “In case you purchase a brand new cellphone due to a function that’s coming quickly…” It goes on to remind the viewer that when you’re nonetheless ready over a 12 months for it, the way you outline ‘quickly’ might very nicely change.
And on Instagram, the place Google shared it from a number of handles, it invitations us to “Get outdoors your consolation cellphone”. It is intelligent, I will give them that.
Google is probably going hoping that you just’ll get the trace swiftly and change to a Pixel 10 or one in every of its different new units. Not so subtly, the backing monitor to this 30-second teaser is an instrumental model of “The Subsequent Episode” by Dr. Dre.
After all, it highlights that the latest Pixel 9 household – 9, 9 Professional, 9 Professional XL, and 9 Professional Fold – all got here with a bounty of AI software program and options accessible out of the field. These units, which all function Google’s Gemini AI fashions, allow you to take group images with fewer arms, and all come bundled with a really succesful assistant. These telephones may search what’s in your display screen – Circle to Search – and have a brand new instrument known as Pixel Screenshots.
Apple initially introduced all of its AI options beneath the Apple Intelligence umbrella in June of 2024, shipped the iPhone 16 household, which was constructed for Apple Intelligence, in September of 2024, after which launched the primary set of these options again in October of 2025.
Within the Spring of 2025, Apple introduced a delay within the AI-powered Siri. In an interview with TechRadar’s Editor-at-Giant, Lance Ulanoff, Apple’s Craig Federighi defined the delay, noting that it was taking a bit longer and was anticipated to be resolved subsequent 12 months.
Apple has since been a bit of extra clear on this, with Tim Cook dinner noting on the This fall earnings name that the groups are making good progress and that it needs to be set to ship subsequent 12 months, in 2026. Even so, that’s a protracted await the AI-powered Siri, one which many have been hoping to get their arms on – myself and lots of of my colleagues included.
With Google setting the stage for its machine unveil on August 20, 2025, which is probably going a number of weeks earlier than Apple units a ‘particular occasion’ to indicate off the iPhone 17 household, plainly group Pixel simply desires to get forward and poke some enjoyable on the similar time.
Google is about to unveil these new units – we’re anticipating the Pixel 10, Pixel 10 Professional, and Pixel 10 Professional XL – simply weeks after Samsung dropped the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE. In response to leaked pricing, although, Google may be holding steadfast with out growing the fee for its essential telephones – that’ll be a delight to our wallets.
We’re additionally not anticipating a drastic redesign for the Pixel 10 household, possibly a couple of new colours, however the trendy look that Google ushered in with the Pixel 9 is probably going right here to remain, with this teaser principally confirming it. Even so, although, it’s possible Google has a brand new silicon Tensor processor powering these and a few spectacular AI options within the pipeline.
Contemplating there’s nonetheless over two weeks earlier than Google’s occasion, I’d be shocked if we don’t see some extra teasers. Let’s simply see how direct they get, and if Google opts for a change in artist for the music accompanying them.
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