SAN JOSE — Goodwill of Silicon Valley says gross sales at its brick-and-mortar retail shops rose throughout 2025, in a possible signal that customers are scouting for affordably priced objects as they try to navigate a tough Bay Space financial system.
The nonprofit reported retail gross sales of donated objects elevated by 4.5% in 2025 in contrast with 2024.
“We’re very grateful to everybody who donated and shopped with us final yr,” mentioned Christopher Baker, Goodwill of Silicon Valley’s chief government officer.
Consumers could also be trying to maximise their spending energy within the face of uneven enhancements in client costs, in response to Goodwill of Silicon Valley officers.
“Youthful customers, together with Gen Z, proceed to be drawn to thrift and resale for sustainability and magnificence,” mentioned Jessica Castello, Goodwill of Silicon Valley’s vp of retail. “Households and value-conscious households are buying our shops extra often for on a regular basis necessities.”
Goodwill’s complete retail income rose 5.8% in 2025 in contrast with 2024, Goodwill reported. The outlet retailer consists of objects offered by the pound.
The gross sales pattern grew stronger as 2026 started, in response to the nonprofit.
In January, donated items gross sales rose 7.5% in contrast with January 2025, Goodwill reported. They rose 0.6% in 2024 and 4.9% in 2023.
“Each greenback spent in our shops is reinvested in our native applications, permitting us to serve extra individuals and assist them get the talents wanted to begin on a profession pathway,” Baker mentioned.
Goodwill of Silicon Valley’s applications embody job coaching, housing stability, and long-term self-sufficiency, the nonprofit said.
In 2025, the group’s employment applications helped 409 individuals to safe jobs. Members in this system earned a mean wage of $21.70 per hour.
Members within the post-prison reentry program had a 14% recidivism price. That’s nicely beneath the Santa Clara County recidivism price of 40%, Goodwill said.
The nonprofit’s veteran housing program prevents 29 veteran households with a mixed 62 individuals from shedding housing. This system additionally helped 21 households with 77 individuals to maneuver from homelessness into everlasting housing.
“By supporting Goodwill, you’re strengthening our neighborhood, lowering the burden on public help, and offering actual hope to these desperate to work,” Baker mentioned.
