GIRLFANS has carved out a novel place in soccer tradition. Launched in 2013 by photographer and educational Jacqui McAssey, the challenge started as a direct response to the near-invisibility of ladies in fan media. Right now, the platform has developed right into a co-led artistic partnership with photographer and inventive director Zoë Hitchen – one which’s rooted in gradual media, inclusive follow and a real love for the communities that form the attractive recreation.
Their newest launch, GIRLFANS: England, is seven years within the making. It is the primary nationwide version of the favored fanzine, that includes images, writing and unique art work that captures a pivotal second in England’s soccer tradition, notably within the wake of UEFA Ladies’s EURO 2025 and the continued rise of the ladies’s recreation.
Cowl by Serena Brown

© Jacqui McAssey

© Ella Marshall

Particulars by Zoë Hitchen
The version options work from a powerful community of feminine creatives, together with photographers Serena Brown, Thea Howarth, Ella Marshall and Madeleine Penfold, in addition to writers Kerry Davis, Molly Loster and Jen Watts. Collectively, they doc fandom in all its glory. Packed pubs. House fixtures and away days. Queue chatter, chants, journey diaries and rituals that might be all too acquainted to those that reserve Saturdays to cheer on their favorite crew.
However what emerges is a transferring portrait of the ladies and women who present up week in, week out. The version charts how England fandom has developed, spotlighting pleasure, heartbreak, belonging and the quiet dedication of supporters who love the sport on their very own phrases.
And true to GIRLFANS’ ethos, your complete challenge has been self-published, independently distributed, curated and produced by Jacqui and Zoë. Wherein case, it feels each archival and emotional, a celebration of the followers who’ve at all times been a part of soccer’s story, even when the highlight wasn’t on them.

© Madelein Penfold

© Madelein Penfold

© Madelein Penfold

© Jacqui McAssey & Zoë Hitchen

© Zoë Hitchen
The timing could not be extra becoming. Ladies’s soccer has grown at exceptional pace, but a lot of its latest visibility has been formed by business narratives. GIRLFANS: England provides one thing slower, extra intimate and human. It invitations us to pause, discover who’s actually within the stands, and honour those that paved the way in which lengthy earlier than at present’s packed stadiums and primetime protection.
Early response has been robust. The primary 100 hand-numbered editions, full with unique artworks and badge units, bought out in pre-sale. A second version is now out there in two codecs: Zine solely at £10 a pop, or zine plus 4 GIRLFANS England-themed badges priced at £15. Each choices can be found for supply throughout the UK, Europe and internationally.
Jacqui and Zoë’s work not solely proves simply how highly effective fan-led storytelling will be, nevertheless it additionally reveals that they’ve created one thing heartfelt and vibrant – a real doc of ladies’s soccer tradition. One which lastly palms the mic to those that’ve been there all alongside.

© Zoë Hitchen

© Zoë Hitchen

© Madelein Penfold

