World celebrity and GRAMMY nominee Demi Lovato has dropped her extremely anticipated single “Kiss,” a vibrant dance-pop hit from her upcoming ninth studio album, It’s Not That Deep, set for launch on October 24 by way of DLG Recordings/Island Data. Produced by Zhone (recognized for work with Kylie Minogue, Troye Sivan, and Kesha), “Kiss” is a playful, seductive monitor that embodies the album’s carefree vibe of letting go and embracing life’s joys. The music skyrocketed to viral fame after Demi teased it at LOOSE in Los Angeles on August 1 and once more throughout her PAPER Journal cowl occasion in New York Metropolis on September 15, racking up over 60 million views throughout clips from these appearances.
The music video, directed by 91 Guidelines, captures the music’s spirited vitality as Demi brings the lyrics to life, encouraging everybody to embrace their freedom and wishes by means of playful kisses. The lighthearted but daring visible displays the lyric “it’s not that deep, until you need it to be,” which impressed the album’s title.
Following the electro-pop gem “Quick” and the empowering anthem “Right here All Evening,” “Kiss” is the newest style of It’s Not That Deep. Government produced by Zhone, the 11-track album revisits Demi’s signature dance-pop sound with a assured, celebratory edge.
Demi marked the discharge of “Kiss” with a energetic occasion at The Abbey in West Hollywood, the place she and particular friends revealed the total tracklist for It’s Not That Deep by holding up their telephones to request songs for the DJ. The entire tracklist is under.
Recent off her debut at Paris Style Week, Demi shocked at exhibits like Vivienne Westwood, Messika, Ann Demeulemeester, and Coperni, whereas additionally attending high-profile occasions equivalent to her Nylon x Demi Lovato get together, the Enterprise of Style 500 Gala, and Edward Enninful’s EE72 launch celebration.