Worldwide Okay-Pop sensations BTS have launched a worldwide ‘WHAT IS YOUR LOVE SONG?’ marketing campaign forward of the discharge of their fifth studio album, ARIRANG.
The intriguing query – ‘WHAT IS YOUR LOVE SONG?’ – not too long ago began showing in key cities throughout the globe together with Seoul, New York and London. Seoul noticed a constructing close to Seongsu Station wrapped within the phrase, while in New York, the messaged appeared on billboards in Occasions Sq., large-scale posters throughout the East Village, SoHo, and Brooklyn, and projection mapping at Union Sq.. In London, the query illuminated LED screens at Waterloo Station and London Bridge, in addition to the Westfield constructing, charming commuters and vacationers alike.
The marketing campaign additionally prolonged past bodily areas to main digital platforms together with Meta, Spotify, YouTube Music, and Weverse, the place interactive templates and curated playlists amplified the message. With no indication of its origin, the marketing campaign rapidly sparked world curiosity as social media buzzed with hypothesis concerning the that means behind the cryptic query.
On Valentine’s Day (February 14), it was revealed to be part of a worldwide marketing campaign for BTS’ upcoming album. COEX in Seoul, Covent Backyard in London, and The Grove in Los Angeles become installations for the marketing campaign, with artwork partitions showing within the iconic areas which have been crammed with pink roses. Guests have been invited to take a rose from the set up, steadily revealing the hidden phrase “WHAT IS YOUR LOVE SONG?” and the BTS brand beneath.
The marketing campaign displays the central message of ARIRANG, an album that encapsulates BTS’ identification and the universality of the feelings they encounter. By inviting audiences to mirror on their very own ‘love music’ that evokes cherished recollections, consolation, and power, BTS lengthen the album’s message past music right into a shared world expertise.
In keeping with BIGHIT MUSIC, “A ‘love music’ goes past a easy observe about love. It’s a music that brings again recollections, gives consolation, and offers power. We hoped that “WHAT IS YOUR LOVE SONG?” would encourage everybody to rediscover the music that lives of their hearts.”
The marketing campaign continues by to February 22, with QR codes hooked up to posters all through Seoul, New York, and London permitting members to go to the marketing campaign web site and share their very own ‘love music.’ Personalised avenue posters that includes frequent native first names – alongside variations incorporating BTS members’ names and well-known artists together with Charlie Puth, Benny Blanco, and Becky G – additionally appeared throughout New York, London, and Los Angeles. In London, a large-scale set up at Westfield additional reinforces the marketing campaign’s presence forward of the album’s launch on March 20, integrating the message into the material of on a regular basis metropolis life.
Forward of the band’s extremely anticipated comeback, BTS have introduced BTS THE COMEBACK LIVE | ARIRANG, a landmark reside efficiency going down on March 21. Broadcast reside from Gwanghwamun in Seoul, the occasion will mark BTS’ first world reside efficiency following their reunion. The efficiency may also be out there to stream on Netflix. The official viewing space in Gwanghwamun will probably be accessible to Weverse International pre-order raffle winners and ticket holders, and entry to areas outdoors the designated zones could also be restricted in accordance with security tips.
BTS may also be heading out on their world 2026-2027 world tour, encompassing Asia, North America, Europe, Latin America, and Australia. The tour kicks off in South Korea in April.
ARIRANG will probably be launched on March 20.
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