In one of many strangest company pivots in current reminiscence, knowledge analytics firm Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a “very short-term” spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief Individuals Officer.
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The weird saga started when CEO Andy Byron and HR government Kristin Cabot had been caught kissing on the kiss cam at a Coldplay live performance exterior Boston. Their panicked try and keep away from the large display screen solely fueled hypothesis and set social media ablaze. The 2 had been later confirmed to be having an affair, resulting in each resigning from the corporate.
Even Coldplay frontman Chris Martin — Paltrow’s ex-husband — couldn’t assist however weigh in, joking throughout the present, “Both they’re having an affair, or they’re simply very shy.”
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Within the aftermath, Astronomer launched a tongue-in-cheek social media video that includes Paltrow addressing the scandal in probably the most absurdly oblique method potential. “Astronomer has gotten quite a lot of questions over the previous few days, and so they needed me to reply the commonest ones,” she says within the video, as on-screen textual content begins to spell out: “OMG! What the precise f—.”
Earlier than the query finishes, the video cuts to Paltrow calmly saying, “Sure, Astronomer is the very best place to run Apache Airflow. We’ve been thrilled so many individuals have a newfound curiosity in knowledge automation.”
The transfer is as self-aware as it’s surreal, and a few have referred to as it a masterclass in disaster PR. One person on X put it greatest: “This belongs within the disaster administration corridor of fame.”
