Aldi introduces the second 12 months of its Mamia New Mum or dad Fund, providing £100 vouchers weekly to eligible consumers all through 2026. This initiative helps new dad and mom dealing with rising prices for child necessities like nappies, wipes, child meals, and toiletries, with a complete of £5,200 in prizes distributed over 52 weeks.
Addressing Key Prices for New Mother and father
Current information reveals that 17% of latest dad and mom determine recurring nappy purchases as one of many largest sudden bills after a child’s arrival. Aldi’s own-brand Mamia nappies assist households save as much as £380 within the first 12 months in comparison with main branded choices. The complete Mamia vary, together with wipes, child meals, and toiletries, undergoes rigorous testing to match the standard of premium manufacturers whereas remaining considerably extra inexpensive.
Insights from Aldi Management
Julie Ashfield, Chief Business Officer at Aldi UK, said: “We all know that welcoming a child brings immense pleasure, however it could additionally carry sudden monetary challenges at a time when each penny counts. The response to final 12 months’s Fund confirmed us simply how a lot dad and mom worth this assist, with hundreds making use of. That’s why we’re bringing the Mamia New Mum or dad Fund again for 2026 to proceed giving households a serving to hand with these on a regular basis necessities.”
The right way to Enter the Draw
New dad and mom can enter by emailing mamiaparentfund@aldi.co.uk with their full title, nation of residence, e-mail handle, and a photograph of a latest Mamia buy receipt. The receipt should date from inside the seven days earlier than entry. Aldi selects one winner randomly every week to obtain a £100 digital voucher, redeemable at any UK retailer on most merchandise (excluding Stage 1 First Toddler Milk).
Winners obtain the voucher by way of the offered e-mail handle, enabling spending on a variety of child necessities.
