Seattle startup Aarden AI is popping out of stealth with $4 million from traders and an AI platform that helps landowners analysis and navigate offers with builders keen to construct knowledge facilities, clear power installations, housing and different makes use of.
Whereas there have lengthy been instruments to help builders, landowners have been largely on their very own to guage and optimize offers so that they’re not taken benefit of or find yourself partnering with untrustworthy organizations, stated Aarden CEO Danan Margason.
“And so landowners have grow to be more and more skeptical of working with builders, even when alternatives exist,” he stated.
Large tech corporations are scrambling to construct knowledge facilities to fulfill increasing AI wants, creating pressing demand for appropriate websites. On the similar time, the push for clear power — each to energy these knowledge facilities and help broader efforts to maneuver away from fossil fuels — has builders actively in search of landowners.
The corporate’s present clients are companies and entities that personal and handle massive swaths of timberland. They know their sector properly, Margason stated, however they don’t know easy methods to precisely calculate the potential for these alternate land makes use of.
Aarden’s know-how creates detailed maps with info that features elevation, soil sort, power transmission infrastructure, environmental and wildlife habitat options, photo voltaic depth and different components. It estimates monetary returns for varied land makes use of and expedites the due diligence course of. And it helps handle the authorized points of a transaction.
The platform’s AI basis permits customers to ask questions and dig extra deeply into the data as they discover completely different choices.

“As an trade, land has been caught with multi-decade assumptions and Excel fashions that not often take into account different makes use of. Regardless of that, it’s been an incredible asset class for these that may entry it, constantly beating the general public markets,” stated Ben Eidelson, common accomplice of Stepchange, a climate-focused fund.
Stepchange additionally invested in Aarden’s preliminary spherical, which was led by Planeteer and included Founders’ Co-op, KDX, Superorganism and Len Jordan, a enterprise accomplice at Madrona.
Aarden prices subscription charges for landowners utilizing the platform. Future income choices embody usage-based charges which are increased for patrons working extra complicated eventualities and fashions. The corporate goals to facilitate matches for the events — producing income for serving to negotiate profitable transactions with builders.
Different corporations are creating instruments for assessing and researching properties, together with Acres.com and Land id, however don’t seem like centered on landowners’ wants.
The startup launched earlier this 12 months and has a 5 particular person group:
- Co-founder Margason was chief product officer at Carbon Direct, an organization supporting company companions in reaching their local weather targets, and labored for Seattle advertising startup Tune.
- Co-founder head of utilized science Ben Hudson was an utilized scientist for the net actual property heavyweight Zillow and Homebound.
- Founding engineer Jasper Croome beforehand labored for Carbon Direct, Amazon and others.
- Technique and operations lead Isabella Todaro is a former director at Local weather Impartial.
- Engineer Steven Yee additionally labored at Carbon Direct and with Seattle corporations Convoy, Porch, Footprint-Finder and others.
The startup and lots of of its traders have a powerful connection to environmental and local weather considerations, however changing forests to knowledge facilities and even photo voltaic farms doesn’t clearly align with these beliefs. So how does the group sq. these considerations?
Margason stated the query will get lots of consideration internally, and their objective is to help accountable improvement — which the timberland house owners admire.
“If knowledge facilities are going to get constructed, if houses are going to get constructed, how can we assist present the proper layers of knowledge to tell not simply the financial outputs, but additionally the environmental outputs,” he stated, “and that’ll hopefully drive higher choice making.”