As a brand new 12 months begins, the necessity for firms to be a part of the change we wish to see in our communities has by no means felt clearer.
On the similar time, it’s a second when people really feel a deep sense of generosity, gratitude and a drive to present again. For some, heartfelt intention should give method to financial realities. A current survey discovered that 54% of Individuals want they may give extra to charity however can’t afford it. In the meantime, greater than six in 10 consider that charitable giving has an even bigger societal impact than shopper spending.
Enter companies. In occasions similar to these, bigger companies have a chance and a duty to point out up in ways in which bridge the hole between finest intentions and family finances shortfalls. To be efficient, this giving can’t happen solely on #GivingTuesday and through the vacation season. It have to be embedded into enterprise operations.
Between mid-November and early December, Philip Morris Worldwide U.S. provided a transparent view of what twelve months of giving can appear like. We referred to as the marketing campaign “Thanks for Giving” and designed it to advertise the nice work our charitable companions do day by day.
We additionally make it simple for our workers to get entangled in good works — by volunteerism and our WeCare program, which permits all full-time PMI U.S. workers to appoint nonprofits to obtain company-funded help. In 2025, our workers directed almost $1.87 million to greater than 400 worthy organizations of their communities.
In Kentucky, a stockroom attendant at our Owensboro facility put ahead Boulware Mission, a century-old residential therapy and restoration program that helps males going through homelessness, unemployment and psychological well being challenges. He spearheaded a company donation of greater than $200,000 to the group, serving to it develop its providers and attain.
In 2025, PMI U.S. contributed almost $12 million to 600 organizations nationwide, prioritizing our core giving pillars: veterans and army households, financial empowerment, catastrophe aid, and the humanities.
These contributions are making a measurable distinction. Our partnership with Tragedy Help Program for Survivors (TAPS), which helps individuals grieving the lack of a army or veteran cherished one, helped strengthen the group’s around-the-clock survivor care, from its nationwide helpline to casework help and digital and in-person programming. This 12 months, greater than 7,000 U.S. households reached out to TAPS for assist.
Financial empowerment has additionally been a central focus of our giving, particularly in PMI U.S.’s house state of Connecticut. In 2024, our work with AdvanceCT helped the group appeal to funding and strengthen the state’s innovation economic system, driving the creation of almost 5,000 jobs and greater than $843 million in capital funding.
This work isn’t a couple of single day of goodwill. It’s about exhibiting up for the individuals who strengthen their communities daily, not simply through the holidays.
Marian Salzman is the senior vp for company growth at Philip Morris Worldwide’s U.S. companies./InsideSources
