This system celebrates collective effort and barangay-led motion towards correct waste segregation
Editor’s be aware: This press launch is sponsored by Coca-Cola Philippines and was dealt with by BrandRap, the gross sales and advertising arm of Rappler. No member of the information and editorial workforce participated within the publishing of this piece.
Barangay Tejeros in Makati Metropolis has confirmed how shared objectives can flip on a regular basis recycling into an enduring neighborhood apply. Acknowledged because the top-performing barangay in Coca-Cola Philippines’ Barangay Tapon to Ipon program, Barangay Tejeros demonstrated how shared motion strengthened neighborhood bonds, improved waste segregation, and inspired inclusive recycling.
The awarding ceremony, held on the Barangay Tejeros basketball court docket, culminated in a neighborhood fiesta that includes video games and actions. After putting second the earlier yr, Barangay Tejeros rose to the highest spot within the newest run of this system, reflecting sustained participation and dedication throughout the neighborhood.
Recognizing grassroots recycling efforts
Barangay Tapon to Ipon is a yearly, nationwide neighborhood recycling initiative powered by Coca-Cola Philippines in partnership with barangays, native leaders, and sari-sari retailer homeowners. This system engaged barangays, residents, and sari-sari shops throughout Metro Manila to gather and correctly segregate PET bottles. The initiative helps implementing the Republic Act No. 9003, or the Ecological Strong Waste Administration Act of 2000, whereas serving to construct sustainable recycling habits on the grassroots stage.
This yr, 20 barangays round Metro Manila joined the pleasant competitors, accumulating PET bottles whereas strengthening waste segregation and recycling practices. The awarding ceremony acknowledged the barangays’ collective effort, highlighting the function of residents, youth volunteers, and sari-sari shops in driving affect on the native stage.
Barangay Tejeros collected practically 40,000 PET bottles, equal to 698 kg, adopted by Barangay 114 in Caloocan Metropolis in second place with a set of about 21,000 PET bottles (375 kg,) and Barangay Moonwalk in Parañaque Metropolis for third place with 17,000 PET bottles (310 kg.)
Barangay Chairman Wilfredo S. Leonardo mentioned seen outcomes motivated their neighborhood to remain engaged and take satisfaction of their efforts. “Noong nakaraang taon po, second place lang kami. Siyempre, gusto na naming maging primary. Kaya nang dumating ang pagkakataong ito, sinabi ko talaga sa mga kasamahan ko na gagawin namin ang lahat para makuha ang primary,” Leonardo mentioned. “Pinasasalamatan po namin ang Coca-Cola sa patuloy na pagpili sa’ming barangay upang maging bahagi ng programang ito. Kaya inalagaan at sinuportahan namin nang husto ang aming pagsali dito.”
(“Final yr, we have been solely in second place. After all, we wished to be primary. That’s why when this chance got here round, I inspired everybody to do our greatest so we could be primary.” Leonardo mentioned. “We’re grateful for Coca-Cola for constantly inviting us to hitch their program. We are going to proceed supporting and becoming a member of this trigger.”)
Together with their recognition, Barangay Tejeros was given ten Coca-Cola stools created from recycled plastic: a Barangay Tapon to Ipon tent, Coca-Cola drinks for neighborhood occasions, and a Premium Linis Barangay Package with cleansing and security provides. The barangay plans to combine these into current packages and proceed encouraging participation from households and sari-sari shops.
Sustaining momentum past the marketing campaign
For Coca-Cola Philippines, the nationwide recycling initiative types a part of a broader assortment initiative, which incorporates over 6,000 assortment factors nationwide. The goal is to convey the collected bottles to PETValue Philippines, the nation’s first food-grade bottle-to-bottle recycling facility positioned in Common Trias, Cavite. PETValue Philippines processes used PET bottles and transforms them into recycled PET (rPET), which can be utilized to supply new food-grade beverage bottles.
“Packages like Barangay Tapon to Ipon foster the spirit of bayanihan, bringing communities collectively to realize a shared aim,” mentioned Tony Del Rosario, president of Coca-Cola Philippines and vp for franchise operations east of Coca‑Cola Far East Restricted (CCFEL). “By making recycling enjoyable and fascinating, we assist barangays construct a tradition of sustainability, the place collective motion on the grassroots creates ripple results that may assist strengthen recycling practices in communities throughout the nation.”
Via this effort, Coca-Cola Philippines continues its dedication to assortment and sustainability by working alongside barangays and native companions to show native motion into long-term recycling habits and accountable waste administration.
To be taught extra about Coca-Cola Philippines’ sustainability initiatives, go to the corporate’s Sustainability Hub at www.coca-cola.com/ph/en/sustainability. – Rappler.com
