Breaking away from the grayscale world of insurance coverage branding, personalised insurance coverage platform Yoloh has launched a brand new id with the assistance of Taxi Studio.
The rebrand is not nearly aesthetics. It is credited with fuelling a tenfold rise in model fairness and securing very important seed funding as Yoloh prepares to tackle a saturated market.
With most insurance coverage firms leaning on concern, jargon, and complexity, Yoloh noticed a transparent alternative to rewrite the rulebook. Constructed across the thought of “Insurance coverage Dejumbled,” Taxi Studio’s technique repositions the model as an advocate for patrons, not simply one other policy-pushing participant.
From the outset, Taxi Studio approached the venture with a wholesome disregard for the conventions of the sector. “The insurance coverage sector has lengthy been caught in a loop of tension, jargon, and grayscale identities,” says Martin Fresle, affiliate artistic director at Taxi.
“From the outset, we knew this wasn’t nearly wanting completely different; it was about behaving in another way. That meant stripping out complexity, injecting power, and constructing belief by way of transparency and persona.”
‘Insurance coverage Dejumbled’ turned greater than only a slogan, evolving into the strategic and inventive core of the venture. It serves as a rallying cry for simplicity and readability, resonating with each prospects and traders.
It additionally knowledgeable every thing from the ambigram-style emblem, designed to be learn the identical method the other way up, to a tone of voice that delivers insurance coverage info with heat, wit, and accessibility. The result’s a model narrative that instantly clarifies Yoloh’s mission with out oversimplifying it, giving the corporate a sharper pitch to traders and a extra welcoming face to customers.
In fact, a model constructed on accessibility wanted greater than only a snappy line and a intelligent emblem. That is the place Andi is available in, Yoloh’s animated digital assistant, designed to information customers by way of complicated insurance coverage processes with visible hand gestures. Removed from being only a mascot, Andi serves as a bridge between buyer and platform, lowering cognitive load and serving to customers navigate onboarding and coverage explanations with ease.
“We wished Yoloh to really feel private,” says Martin. “Andi is not only a mascot; they seem to be a bridge between the consumer and the product. Andi enhances the consumer expertise (UX) by guiding customers by way of complicated processes with visible cues and gestures, thereby lowering cognitive load. Greater than a personality, Andi is an empathetic interface, designed to humanise and simplify, similar to the model itself.”
The tone of voice was one other essential pillar of the rebrand. Taxi Studio collaborated with model author Nick Carson to craft a method that feels inviting with out slipping into cliché. The objective was to stability readability and character, providing customers a voice that is assured and easy however by no means patronising.
“We approached the tone like we have been writing for somebody sensible, curious, however understandably sceptical,” Martin says. “Our three watchwords – heat, witty, accessible – served as guardrails, not gimmicks.” The result’s a model that feels straightforward to belief, delivering coverage particulars and platform info in a method that is human and fascinating.
Designing for twin audiences, from on a regular basis customers and high-stakes traders, was a balancing act, however one which paid off. Yoloh’s refreshed model wanted to really feel each credible and charismatic, and the ambigram emblem paired with daring, ownable colourways ensured the model stood out equally properly in an app retailer or a pitch deck.
“We knew we needed to construct a model that would stroll the road between credibility and appeal,” says Martin. “For customers, that meant readability and confidence. For traders, it meant a particular proposition with clear industrial potential.”
It seems that the tangible impression of the rebrand was virtually instant, as Yoloh secured vital funding from Europe, the Center East, and the USA. What higher testomony to the ability of clear, constant storytelling and design that not solely speaks but additionally connects?
For different insurtech firms or B2B manufacturers trying to break by way of, Martin presents easy recommendation: “Do not mimic the market – mirror the shopper. In saturated areas, relevance beats quantity. Lead with readability, not complexity. And do not underestimate persona, particularly in B2B the place human connection is commonly the lacking piece.”
Yoloh’s rebrand proves that even in essentially the most crowded or sceptical sectors, strategic storytelling, daring design, and a human contact can punch properly above their weight.
