When a easy thought is executed properly, it may be completely satisfying. And after we imply easy, we imply the objects that you simply take a look at on a regular basis – or the instruments you may use daily. Hugo Rocci is a grasp of noticing these items. In his most up-to-date collection, he is painted the standard paint brush – “an homage to the comb as a software,” he says, an concept that arose after visiting Pigment, a store in Tokyo that shows its brushes on the wall. “We frequently overlook the great thing about the objects we use daily, focusing solely on their perform fairly than their type.”
Hugo is drawn to the attract of the issues we miss or are likely to glaze over. “Instruments, machines, building supplies and furnishings are often valued for his or her practicality, however additionally they have a uncooked and understated magnificence. They’re a giant a part of our each day lives, but we hardly ever cease to have a look at them.” And so, he’ll actively go trying to find them, maintaining his eyes huge open when he is on his travels.
Maybe it is his upbringing that allowed him to view the world this manner, and to finally flip it into artwork. He grew up within the south of France, and after his research, he moved to Amsterdam to review at Gerrit Rietveld Academie and spawned a love of textiles, ceramics, books and portray. As a grad, he began a studio with some mates, and an ‘ah-ha’ second actually lifted off. “I’ve at all times been an object collector,” he admits.



“Nowadays I acquire brushes, wood guidelines, honey bears – do not ask me why. I have been amassing issues since I used to be a baby.” His thought was to begin bringing these objects into his work and to arrange a bookshop, printshop and publishing home with Terry Bleu – a spot the place he can work with artists and produce his love for materials matter into the world.
So, as an avid collector and a eager observer, what precisely catches his eye, and the way does he discover it? Greater than something, it is the “simplicity and humble presence”. And what he’ll do is body and isolate these acquainted objects to achieve a more in-depth and extra lens-in perspective, “one which notices the refined appeal, textures, colors and magnificence in issues we frequently cross by.” For him, it is all about slowing down and noticing issues which might be proper in entrance of us.




When he is discovered an object, he begins sketching earlier than bringing the concept to a canvas – he likes the tough cotton-linen ones he buys on the close by market. Then he makes use of pencils for tracing, with the traces often seen within the consequence, after which wets the canvas with water and pigment from De Kat, which he says is a windmill in Zaandam that makes its personal pigments, and mixes with casein. “This permits me to regulate whether or not the paint is thick or very skinny, and I exploit this as a primary layer to position the colors.” He additionally works with oil paint to create “sharper, thicker and shinier” outcomes when he needs them.
Hugo simply returned from a visit to South Korea and, proper now, he is nestling away at a brand new assortment of work specializing in kitchen home equipment – akin to cooling followers, scales and clocks. He plans to show it right into a collection, and maybe they may make you concentrate on the objects round you in a unique gentle.


Not solely are his works well-crafted and satisfying to have a look at, however additionally they make you realise how a lot magnificence is round you. In addition they are likely to spark up loads of dialog with avid collectors like himself. “I am at all times pleased to share my love for collections and to have conversations with the viewers,” he finishes.
“I am typically stunned by how many individuals inform me about their very own private collections of brushes or different objects. I actually like that. Individuals care quite a bit about well-crafted objects and the tales behind them, and I feel this work creates area for these tales to be shared.”

