Rumors have been swirling that Khloé Kardashian could have subtly distanced herself from Good American, the style model she helped launch almost a decade in the past.
“Khloé continues to be an investor in Good American however she has centered her time and a spotlight on her latest podcast undertaking and her Khloud line which she is hoping to launch extra new merchandise quickly,” an insider instructed Us Weekly solely. “She is just not concerned in technique or operations for Good American however continues to be an envoy.”
Social media sleuths have famous her decreased promotion of the label in latest months, sparking hypothesis that she might be stepping away from the corporate altogether. Including gasoline to the hearth are rumblings of friction between Kardashian, 41, and her cofounder Emma Grede, who’s closely concerned with the favored model’s day-to-day operations.
Content material creator @georgiejxmes shared her sizzling take by way of Instagram on January 26, noting that Kardashian hasn’t executed a grid submit about Good American since August 2024. “In the meantime [Kardashian] has been selling her collaboration with Fabletics closely,” she stated within the video, additionally declaring that Good American is “not linked” within the actuality star’s Instagram bio.
Khloe Kardashian, Emma Grede. Jamie McCarthy/Getty Pictures fro Good American
In her video, the content material creator weighed in on Kardashian’s rumored rift with Grede, 43, who can also be a founding accomplice of Kim Kardashian’s extremely profitable Skims model. She famous that Khloé allegedly “unfollowed Emma on Instagram.” (Khloé doesn’t comply with Grede as of February 2026, whereas Grede follows Khloé, Kim and Kourtney Kardashian in addition to Kylie Jenner, Kendall Jenner and Kris Jenner.)
“Khloé and Emma had a working relationship that fizzled out,” the insider instructed Us in an replace. “They aren’t shut and haven’t been in awhile as a result of they don’t work intently collectively anymore. It’s been like this for the final 12 months.”
One other supply near the state of affairs added that Khloé continues to be a “cofounder of the enterprise and nonetheless concerned however Khloé and Emma are usually not shut any extra.”
Us Weekly reached out to Khloé Kardashian, Good American and Emma Grede for remark.
Khloé stated that she deliberate to get extra private along with her listeners on her “Khloé in Marvel Land” podcast final fall, revealing that she could be bringing in additional members of the family and mates for season 3 versus self-help gurus in an interview with Individuals.
“It’s going to be a bit of looser, and never so discuss show-y, if that is sensible,” she stated in November 2025.
Extra just lately, she shared a brand new ‘80s-inspired advert selling her Khloud Protein Popcorn, which is cherished for being a tasty seed-oil free snack.
She captioned her submit, “Bitter ex? Salty state of affairs? Time for a greater pickle… Introducing Khloud’s latest taste of protein popcorn, Dill Pickle. Store now at hyperlink in bio, Gopuff, or at an Albertsons close to you🥒💚.”
Khloé additionally teased her health-conscious model’s giveaway, concluding her caption with a name to motion. “Remark 1-900-REAL-DILL beneath for an opportunity to win a limited-edition Khloud x Good Woman Snacks present field in celebration of our latest taste.”



