William Shatner had “large” reservations about poking enjoyable at his identify in a brand new promoting marketing campaign.
William Shatner stars in a brand new Raisin Bran industrial
The 94-year-old actor seems in a brand new industrial for Kellogg’s Raisin Bran – which debuted through the Tremendous Bowl broadcast on Sunday (08.02.26) – by which he teleports into numerous scenes to provide out the cereal and is referred to repeatedly as ‘Will Shat’, a play on his surname sounding just like the past-tense model of an expletive, highlighting the digestive advantages of the high-fibre breakfast meals.
However the Star Trek legend admitted he had reservations concerning the idea as a result of he was bullied over his identify when he was youthful.
He advised Leisure Weekly: “I have never misplaced these apprehensions.
“I imply, I used to get into fights after I was a child within the locker room. They’d child me about that. I might say, ‘Do not name me that!’ and I might struggle them. It was a sore spot as a toddler.
“After which adults stopped doing it. But it surely lurks, and for them to search out it was, in itself, a sort of discovery.”
The Twilight Zone star wasn’t satisfied {that a} pun-filled industrial about poop might be each amusing and “in respectable style”.
He stated: “Kellogg’s needed to do a Tremendous Bowl industrial speaking about fibre, which makes you c*** very well — you s*** very well with fibre.
“And the issue was: how do you make that amusing? How do you get amusing on that? And that is what they labored on.
“To their profit, the promoting firm began off with my identify, and I saved saying, ‘Are you able to do this? Does that imply it is me sitting on a bathroom?’ So we labored on refining what was in respectable style, if not good style, about what’s amusing about going to the lavatory.”
Regardless of being finest identified for enjoying Captain James T. Kirk in Star Trek, William tries to distance himself from the collection as a lot as attainable, however he felt the opening of the industrial – by which he seems in a futuristic management room – was a refined to not the sci-fi present with out being an excessive amount of.
He stated: “I do not like the thought of referring to it.
I try to edit it out of something they write for me to say, as a lot as attainable. However visually, it seems good. And I selected clothes that did not mirror the [Star Trek] uniform, though they’d initially deliberate that means.
“So I believe it is a cheap homage to Star Trek with out making it Star Trek.
“I attempted to be tongue-in-cheek about all of it. I hope that there is a subtext of my realizing — that I am kidding myself.”
